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C.H. Brown Co., LLC A PLATTE VALLEY COMPANY 20 W. Frontage Rd. • Wheatland, WY 82201 307-322-2545 • chbef.com
Inside
1 Much to Be Excited About This Month 2 Ethical Investing Explained 2 Get Ready for AI Customers 3 Raspberry and Fig Oat Bars 3 Let’s Talk Wire Transfer Safety 4 Entice Clients to Open Your Emails!
OPEN OR TRASH? HOW TO INCREASE YOUR EMAIL OPEN RATES
What is the main way you keep in touch with your clients? Email!
and up to date with interested clients. Sometimes, clients change email addresses or lose interest in your services. If you haven’t heard from a client in over six months, it’s time to check in with them personally or remove them from your list! Personalize your emails. This one is huge. Make your emails feel less like a mass-spam message and more like a tailored message just for them. Personalization tactics such as addressing your clients by name and sending relevant and timely emails work wonders! Segment your emails and lists. It’s important to filter who receives which emails. One of the largest determining factors in whether someone will open an email is if it is
relevant to them. Divide up your list by interests, age, gender, and the piece of equipment they are interested in to ensure the emails that pique their interest hit their mailboxes and ones that won’t ever get directed their way. Nail down your timing. Timing is everything! The time and day in which you send your emails matter! Experiment with the best windows to send emails to your clients so when it comes time to send the important ones, you know they will receive optimal attention! By following some of these tips, you’ll be well on your way to increasing your open rates and, thus, converting prospects into clients! Good luck!
It’s quick, easy, and efficient! According to Hubspot, 64% of small businesses utilize emails to reach their clients, and on the flip side, 73% of customers prefer email communication. But once those emailed promotions, advertisements, and notifications are sent, how many are actually opened? Here are a few ways to increase the open rates on the emails you compose and send! Keep your list updated. Do the recipients on your list want to hear from you? It’s essential to keep your email list fresh
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