THIS AWARD GOES TO THE COMPANY WITH THE BEST SHOW HOME ALLOWING BUYERS TO SEE THE PROPERTY TO ITS MAXIMUM POTENTIAL, GIVING THEM A REALISTIC INSIGHT INTO THEIR NEW HOME. BEST SHOW HOME
FOCUS AGENCY GROUP X PEABODY | THE ZONE AT OVAL VILLAGE
Located within the highly popular Zone at Oval Village development, this studio show apartment by Peabody and Focus Agency Group redefines what first time buyers can expect from London apartment living. This is a home designed for real life, not just for show, proving that apartment spaces can deliver style, flexibility, space and a genuine sense of home. Created for first time buyers, the design maximises every square metre through clever zoning, integrated storage and a seamless workspace that adapts throughout the day. A warm, layered palette of soft textures, sculptural forms and natural tones creates a space that feels both contemporary and welcoming. Furnished using accessible high street products, the apartment is designed to demonstrate how a premium look can be achieved within a realistic budget. The result is a confident, characterful home that connected instantly with buyers, as the apartment was sold within its first week.
L&Q | ROCKCLIFFE SQUARE – MANHATTAN STUDIO APARTMENT
Creating a show home that would demonstrate how first time buyers could maximise life in a studio apartment was the challenge for L&Q at Rockcliffe Square, a development of Manhattan studio, one, two and three bedroom apartments a short walk from Woolwich Elizabeth Line station in south east London. The brief was to deliver a compact home that’s aspirational, functional and full of personality – and most crucially, on a realistic budget. Capturing the vibrancy of the location, the studio, created in partnership with interior designers Suna, presents an eclectic, confident aesthetic. Bold colour choices of teal and coral are blended with textured neutrals and vibrant locally sourced artworks. Accessibly priced items from high street brands have been used throughout, while clever zoning shows how first time buyers can make this the perfect starter home. Testament to the appeal of the show home, the studio apartment has proven the most popular property type at Rockcliffe Square since launch – with all Shared Ownership studios now sold out.
PEABODY | LOMBARD SQUARE
Lombard Square’s stylish show home is shaped around the needs of first time buyers, giving couples and individuals an immediate sense of how to make an untouched London apartment feel contemporary, warm and uniquely theirs. The interior reflects Plumstead’s artistic identity, championing the idea that high- impact spaces can be achieved through creativity rather than expense. Thoughtful combinations of colour, texture and form introduce atmosphere and personality in ways that feel both inspiring and attainable. The living area shows how sociable, welcoming spaces can be created within a one bedroom apartment, while the bedroom offers a calm, characterful retreat through considered pattern and material choices. Balcony styling extends this sense of liveability outdoors, reflecting the value FTBs place on private outdoor space. Locally sourced art and accessories further embed the home within its context, resulting in a design that feels achievable, grounded and ready for its first owner.
READERS’ AWARDS buyer
66 First Time Buyer August/September 2026
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