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THIS AWARD GOES TO A SERVICE, COMPANY OR AGENCY THAT SUPPORTS THE FIRST TIME BUYER INDUSTRY. THIS COULD BE A PRODUCT OR SERVICE THAT HELPS TO SUPPORT AND PROMOTE THE MESSAGE OF HOMEOWNERSHIP. BEST SUPPLIER TO THE FTB MARKET
CENSEO FINANCIAL
Censeo Financial has been a dedicated specialist in the first time buyer market for over 18 years, with a particular focus on Shared Ownership – a tenure it has supported through both market growth and periods of uncertainty. Founded in 2007, Censeo entered a market where Shared Ownership was often poorly understood, under-supported by lenders and complex for buyers to navigate. Since then, the business has remained firmly committed to improving access to homeownership, working closely with housing associations, lenders and policymakers to help establish Shared Ownership as a mainstream, viable route on to the property ladder. This long-standing commitment is reflected not only in longevity, but in consistency. While many providers have entered and exited the market, Censeo has remained focused on first time buyers “through thick and thin”, continuously refining its service to meet evolving customer expectations and market conditions.
SHARE TO BUY
By the side of purchasers since 2013, the Share to Buy property portal has generated over 3.5 million enquiries, firmly establishing its position as the UK’s leading portal for affordable homeownership. In 2026, the platform continues to evolve in response to changing buyer needs. Since launch, Share to Buy has supported over 772,000 registered users in their journey towards homeownership. Unrivalled in both its volume of properties and wealth of impartial informative content, at any one time on Share to Buy there are almost 8,000 homes listed – including Shared Ownership, Discount Full Ownership, London Living Rent and select Private Sale homes. This is by far the largest number of affordable homeownership listings in one place, outstripping Rightmove and Zoopla. Share To Buy hosts The London Home Show, which showcases the best of affordable homes across the city and Home Counties. An exceptional resource for first time buyers, the free event presents buyers with the opportunity to speak face-to-face with housing experts, mortgage advisers and solicitors, and attend expert Q&A sessions.
METRO FINANCE
Metro Finance is a leading supporter of Shared Ownership, partnering with over 130 housing associations nationwide and supporting more than 4,000 buyers each month on their journey to homeownership. We specialise in guiding first time buyers through what can often be a complex and unfamiliar process, providing clear, supportive advice from application through to completion. At the same time, we help housing associations meet their regulatory obligations with confidence, delivering compliant sign-offs within five days to keep transactions moving. Our approach is built around accessibility, transparency and service, ensuring buyers feel informed and supported at every stage of their journey. Beyond individual transactions, we actively champion the Shared Ownership sector, working with lenders, Homes England and partners to improve affordability, expand access and share market insight. By combining expertise, service and collaboration, we play a key role in helping more first time buyers take their first step on to the property ladder.
First Time Buyer August/September 2026 79
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