Norton Accounting Services - June 2020

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allergens to stay put and destroy nearby tissues. As Fitness andWellness News puts it, “Constant movement of the allergens through the bloodstream prevents these delicate tissues from becoming inflamed.” One of the best movements for allergy sufferers is swimming because it’s a great full-body workout and the humid air is gentle on the lungs. With hay fever and other pollen allergies in full swing, now might be the perfect time to start a new routine. If you do decide to start exercising more regularly, just remember not to overdo it right away. Going from entirely sedentary to training like a marathon runner overnight actually can be damaging to your body because the change is such a shock — you might end up sick as a result! Instead, ease yourself into your new workout regimen by adding a bit more duration and/or intensity to your sessions over time. Also, if you’re already feeling sick or suffering from severe allergies, do yourself and others a favor and stay home. Going out when you’re under the weather will just spread your germs to other people trying to stay healthy. Here’s the bottom line: While it’s been proven to help, exercise isn’t a silver bullet for preventing or controlling illness. It’s still smart to take other common-sense precautions against illnesses like the flu and COVID-19, like washing your hands regularly (including before and after you work out), getting enough sleep at night, and avoiding people who are coughing or sneezing.

Unsure of How to Lead Your Business Through a Crisis?

‘THE AGONY OF DECISION’HAS ANSWERS

With more than 30 years of experience mentoring massive international companies and nurturing business leaders at top American universities under his belt, Garcia is the perfect person to give voice to these tough lessons. His prose is self-assured, knowledgeable, and easy to read, which makes “The Agony of Decision” a surprisingly comforting book for an entrepreneur going through hardship. There’s a reason BookAuthority named it one of their best crisis management books of all time!

When business coach and scholar Helio Fred Garcia published “The Agony of Decision: Mental Readiness and Leadership in a Crisis” back in 2017, he had no way of knowing that a pandemic would break out just three years later. Now, his book about how to make tough calls under pressure is more relevant than ever for entrepreneurs. “The Agony of Decision” teaches that when your company is on the line, it’s quick thinking—more than smooth communication, effective execution, or even expertise — that can save it. The book offers a framework to guide you through the decision-making process, helping you identify and weigh each outcome, then choose the right one. Answer that first big question, Garcia teaches, and the rest of the tumblers will click into place, allowing you to lead your company forward. To prove it, he weaves his personal experiences and decision-making scaffolding with notable stories of past business failures and successes. As one Amazon reviewer writes, “Helio Fred Garcia provides a thorough discussion of the do’s and don’ts of crisis response with both current and historical events (remember Exxon Valdez or Tylenol?) that clearly demonstrate the right way to respond … and the gateway to disaster.”

In the last few months, the coronavirus has proven to be the ultimate test of crisis management. If you’re in the process of figuring out how to lead your business effectively through the turbulence and could use a decision-making toolkit to help you when the phone rings with bad news, “The Agony of Decision”might be your ideal summer read.

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