CENTURY 21 Affiliated Buyer's Guide

WHY CHOOSE BUYER REPRESENTATION?

REALTORS ® ...

Until recently, real estate agents always represented the seller, not the buyer, in real estate transactions. Even that real estate agent who drove you from house to house looking at properties was not working on your behalf. By law, the agent was always required to get the highest price and best terms possible —for the seller! Recent market developments have caused all this to change, as more and more real estate agents and companies are offering to represent the buyer in the real estate transaction. You can now have an agent specifically committed to representing you , from the initial selection of properties, to the contract negotiations, to the settlement table. More than one million people in the United States are licensed to sell real estate. Of those licenses, very few are Buyer Representatives. Consumer advocacy groups have endorsed such representation, and licensing laws in virtually every state are now being reformed to enable and encourage representation for the buyer. Whether you’re a first-time buyer or an experienced buyer, it is good to know that your real estate agent has your best interests in mind as you select a home.

• Protect the interests of their clients • Are experts in marketing properties and educated in the sales process • Know how to value a home • Bring buyers and sellers together • Have a large network made up of other Realtors & potential buyers • Are experienced negotiators • Handle sales calls, emails and follow-ups • Have strict educational requirements • Have the most current market data • Arrange advertising • Are bound by a strict Code of Ethics • Use their extensive resources to market their listings • Understand paperwork & necessary documentation for a sale • Negotiate on their clients’ behalf for the best deal possible • Sweat the details to reduce the stress of their clients

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