U fokusu
In focus
Povodom Međunarodnog dana porodice, Er Srbija je sa zadovoljstvom pokrenula novu inicijativu usmerenu na unapređenje iskustva najmlađih putnika i njihovih roditelja In honour of the International Day of Families, Air Serbia initiated a new initiative dedicated to enhancing the travel experience for its youngest passengers and their parents TOPLA DOBRODOŠLICA NA NEBU / WARM WELCOME IN THE SKIES ER SRBIJA POKLANJA PRVE USPOMENE NAJMLAĐIM PUTNICIMA AIR SERBIA GIFTS MEMORIES TO ITS YOUNGEST PASSENGERS
P očev od maja ove godine, kabinska posada srpske nacionalne avio-kompanije na svim letovima deli plišane mede bebama, kao znak dobrodošlice i pažnje. Ova inicijativa deo je šireg koncepta usmerenog na stvaranje prijatnog i bezbrižnog okruženja za porodice sa decom, posebno tokom prvih letova, koji za roditelje mogu biti izazovni i stresni. Uz simboličan poklon, Er Srbija želi da doprinese opuštenijoj atmosferi na letu, kako za najmlađe putnike i njihove roditelje, tako i za sve ostale putnike, podstičući razumevanje i empatiju. – Er Srbija nastavlja da gradi brend koji se temelji na empatiji i autentičnom gostoprimstvu. Poseban fokus stavljamo na porodice, jer znamo da je prvi let sa bebom velika prekretnica. Naš plišani meda je tu da premosti onaj mali trenutak neizvesnosti pri poletanju i postane trajna uspomena na prvi susret sa nebom. Želimo da roditelji osete podršku, a bebe nežnost od samog ulaska u avion – izjavila je Bojana Knežević, viša menadžerka za marketing i putničko iskustvo Er Srbije. Nova inicijativa deo je šire strategije Er Srbije usmerene na podizanje standarda usluga, jačanje brenda kroz pozitivne emocije i razvoj društveno odgovornih aktivnosti koje inspirišu, povezuju i doprinose stvaranju lepšeg putovanja za sve.
A s of May 2026, cabin crew aboard all Air Serbia flights are distributing plush teddy bears to infants as a gesture of welcome and care. This initiative is part of a broader commitment to creating a pleasant, stress-free environment for families, particularly during a child’s first flight, which can often be a challenging milestone for parents. Through this symbolic gift, Air Serbia aims to foster a more relaxed atmosphere on board for families and fellow passengers alike, promoting a culture of understanding and empathy. “Air Serbia continues to build a brand rooted in empathy and authentic hospitality. We are placing a special emphasis on families because we recognise that a youngster’s first flight is a significant milestone. Our plush teddy bear is intended to bridge those moments of uncertainty during take-off, and to serve as a lasting memento of their first encounter with the skies. We want parents to feel supported and infants to experience comfort from the moment they board,” said Bojana Knežević, Air Serbia’s Head of Marketing and Guest Experience. This new initiative aligns with Air Serbia’s broader strategy to elevate service standards, strengthen brand loyalty through positive emotional engagement, and develop CSR activities that inspire and contribute to more seamless journeys for all.
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