Vraća se Šakira, kraljica Mundijala THE RETURN OF
Ako postoji jedna stvar koja je gotovo jed- nako važna kao fudbal tokom Svetskog prvenstva, onda je to muzika. Mundija- li već decenijama imaju svoje nezvanič- ne zvučne identitete, pesme koje se vrte svuda, od stadiona i fan zona do klubo- va, plaža i Tiktoka. Neke od njih odavno su postale deo pop kulture. Izgleda da FIFA ovog puta igra na sigurno. Šakira se vraća na mundijalsku scenu pe- smom „Dai Dai“, zvaničnom numerom Svetskog prvenstva 2026, koju je snimi- la sa „Burna Boyem“. Time će kolumbij- ska zvezda praktično postati zaštitno lice fudbalskih himni, nakon što je „Waka Wa- ka“ iz 2010. postala jedna od najpoznatijih sportskih pesama svih vremena. Tizer za novu pesmu odmah je privukao ogromnu pažnju na društvenim mrežama, a sni- mljen je na legendarnom stadionu „Ma- rakana“ u Rio de Žaneiru, uz koreografiju, zastave reprezentacija i jasnu poruku – FI- FA želi spektakl koji će spojiti fudbal, pop kulturu i globalni šou. A ako istorija Mundijala nešto pokazuje, onda je to da dobre fudbalske himne če- sto nadžive samo prvenstvo. Ljudi možda zaborave rezultate grupne faze, ali „Waka Waka“, „Wavin’ Flag“ ili „La Copa de la Vi- da“ ostaju zauvek vezani za leto, navijanje
SHAKIRA, THE QUEEN OF THE WORLD CUP If there’s one thing that’s almost as im- portant as football during the World Cup, that would be music. World Cups have for decades had their own unoffi- cial audio identities, with specific son- gs that are played everywhere – from stadiums and fan zones, to nightclubs, beaches and TikTok. Some of them ha- ve long since become part of pop cultu- re, and FIFA seems to be playing it safe this time. Shakira returns to the world stage with the track Dai Dai, the official song of the 2026 FIFA World Cup, which she recor- ded with Burna Boy. This will practically make the Colombian star the face of fo- otball anthems, with her 2010 hit Waka Waka having become one of the most famous sporting anthems ever. The tea- ser for the new song immediately draw huge reactions on social media. Filmed at Rio’s legendary Maracanã Stadium, it includes choreography, national te- am flags and a clear message that FIFA wants a spectacle that will combine fo- otball, pop culture and a global show. And if the history of the World Cup shows us anything, it’s that a good football anthem can of- ten outlive the to- urnament itself. People might for- get the results
Stadiums as a spectacle Modern football has long been more than just a game. It is also about archi- tecture, technology, design and the expe- rience. That’s why the new stadiums set to host the biggest matches resemble the futuristic arenas of sci-fi movies. Huge LED wraparound lights, smart cooling systems, interactive fan zones and infra- structure designed to show tens of mil- lions of visitors how serious an indus- try association football has become. And yet, despite the technology, one thing hasn‘t changed: the biggest element is still the emotional factor. That’s because no digital screen can replace the moment when an entire stadium explodes with noise after an 89 th -minute goal. Factory of legends Some of the greatest moments in world sporting history occurred at FI- FA World Cup tournaments: Marado- na’s “Hand of God” and solo goal against England in 1986; Zidane’s headbutt in the 2006 final; the Brazil squad of 1970, which is still considered one of the all- time best national teams; Ronaldo’s great comeback and World Cup victo- ry in 2002, following health problems that shocked the world; Messi’s corona- tion as the sport’s G.O.A.T. in Qatar. The World Cup is where sport crosses from recorded results and enters history. Why the World Cup? Perhaps because it’s the last major event still watched by the world as one. When we all live according to different algorithms and everyone follows their own shows, their own newsfeed and their own little digital universe, the FIFA World Cup creates shared moments. For a few weeks at least, the planet speaks the same language. And that’s why it doesn‘t matter whether you’re watching in an upscale New York bar, on a beach in Greece, in your living room with fam- ily or on your phone as you rush home. When the national anthem starts ahead of the World Cup final, the whole world seems to be one place, if only momen- tarily. And there are few other events, if any, that still have such power.
i osećaj da je ceo svet nekoliko nedelja disao istim ritmom.
of group sta- ge matches, but Waka Wa- ka, Wavin‘ Flag or La Copa de la Vida remain fore-
ver associated with summer, raucous su- pport and the feeling that the whole world was breathing in the same rhythm for a few weeks.
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