Reflektor Spotlight Slatke muke: Gde odleteti? SWEET DILEMMAS: WHERE TO FLY?
Postoje gradovi koji vas osvoje arhitekturom, i oni koji ostanu u sećanju po ukusu koji nikako ne možete da zaboravite. Ova ruta vodi kroz one druge, tamo gde je desert deo identiteta a dan se meri po tome šta ste jeli ujutru / Some cities win you over with their architecture, while others remain in your memory thanks to some
unforgettable taste. This travel route leads through the second type, where desserts are part of the identity and days are determined by what you ate in the morning E r Srbija je pokrenula marketinšku kampa- nju sa ciljem da podseti putnike na raznovr- snu mrežu destinacija ka kojima nacionalna avio-kompanija leti tokom aktuelne letnje se- zone. Kroz kreativan i emotivan pristup, Er Srbija inspiriše putnike da odaberu svoju sledeću desti- naciju oslanjajući se na univerzalni jezik uživanja – ukus. Kroz ovu inicijativu, Er Srbija putnicima predstavlja pri- mamljiv izbor različitih destinacija i iskustava – od kre- mastih zalogaja u Bolonji, preko kraljevskih poslastica u Krakovu, do osvežavajućih ukusa Napulja. – Cilj kampanje je da na zanimljiv i pamtljiv način podsetimo putnike na raznovrsnost naše ponude i da ih, kroz predstavljanje gradova među kojima su Bolonja, Hamburg, Krakov, Napulj, Nirnberg, Porto, Salcburg, Že- neva, Algero, Palermo i Katanija, inspirišemo da istraže neku od brojnih destinacija ka kojima letimo – poručila je Bojana Knežević, viša menadžerka za marketing i put- ničko iskustvo Er Srbije. Er Srbija trenutno leti ka više od 100 gradova, a mre- ža je ove godine dodatno proširena uvođenjem novih li- nija, uključujući Santorini, Baku, Toronto, Alikante, Se-
A ir Serbia has launched a marketing campaign that aims to remind passengers of the di- verse network of destinations being served by the national airline during the current sum- mer season. Through a creative and emotion- al approach, Air Serbia inspires its passengers to choose their next destination based on the universal language of enjoy- ment that is taste. Through this initiative, Air Serbia presents an enticing selection of destinations and experiences – from creamy morsels in Bologna, via royal treats in Krakow, to the refreshing flavours of Naples. “The aim of this campaign is to remind passengers, in an interesting and memorable way, of the diversity of our of- fer, and to inspire them to explore the numerous destina- tions to which we fly through presentations of cities includ- ing Bologna, Hamburg, Krakow, Naples, Nuremberg, Porto, Salzburg, Geneva, Alghero, Palermo and Catania,” says Boja- na Knežević, Air Serbia’s Senior Marketing and Passenger Ex- perience Manager. Air Serbia currently flies to over 100 cities, with the net- work having expanded further this year with the introduc- tion of new routes to Santorini, Baku, Toronto, Alicante, Se-
vilju, Tenerife, Tromzo, Brač i Minhen. Kampanja „Slatke muke – gde polete- ti?“ poziva putnike da naprave izbor po svom ukusu, a mi smo odlučili da vam malo pomognemo u tom izboru...
ville, Tenerife, Tromsø, Brač and Munich. The campaign “Sweet Dilemmas - Where to Fly?” invites travellers to choose a destina- tion on the basis of their taste in food, and we’ve decided to provide you with a little as- sistance in making that choice...
Tekst / Words: Jelena Pantović Fotografije / Photography: Depositphotos, Profimedia.rs
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