The Ripple - Digital Transformation - Edition 2/2020

F O C U S ON C U L T U R E ! In his initial run for President, Bill Clinton is famous for reducing his campaign message to campaign staff to one simple sentence: "It's the economy stupid!" During his presidential campaign, there were many competing issues to engage with such as foreign affairs (the first Iraq war had just ended and the Soviet Union had just been dissolved), healthcare, trade policy, attacks on his character - to name only a few. However he told his campaign staff that the only issue which mattered was the economy. With the support of this fixated focus, he was able to defeat the incumbent president George H.W. Bush in the 1992 election.

A major economic transformation caused by digitalization is currently in progress.

As disruptive technologies such as AI (artificial intelligence), big data, blockchain, collaborative software, cloud computing, IoT (internet of things), Robotics, VR/AR (virtual and augmented reality) and others take hold, both existential threats as well as historic opportunities are emerging. Since these trends affect every business and industry, it is tempting to focus solely on all of the previously mentioned technology in the current environment of constant and rapid change.

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