WHAT DOES RESEARCH SAY ABOUT DIGI TAL IZAT ION ?
Digital maturity requires new approaches in the following three areas:
Recent research proposes that business leaders should be taking another course of action to address digital transform- ation. MIT (Massachussets Institute of Technology) and Deloitte have just finished publishing the result of a four year research project on digitalization. Over the course of this 4 year study, over 16.000 people were surveyed across 18 different sectors of the economy - from IT companies to construction companies as well as the public sector.
1. Learning to do business in different ways
2. Restructuring organizations to enable them to respond more effectively to a digital environment and
3. Learning to adapt individual and institutional skill development
The conclusion and advice of the MIT/Deloitte researchers to businesses is:
Focus on your Organizational Culture !
It is the ONLY way to successfully confront the digital transformation challenge .
Three categories of Digital Maturity arose from the data:
From the very beginning of the study, researchers were faced with the issue about how to differentiate between the various levels of digitalization which companies had actually obtained. Many companies declare that they are digital but don't actually back-up this assertion with concrete behaviors throughout their organizations. The research results provide a pragmatic framework to classify the level of digitalization in organizations. This framework is designated as: DIGITAL MATURITY. DIGI TAL MATURI TY AND ORGANIZAT IONAL CULTURE
EARLY Companies "dabbling with digital", but where little change has actually taken place. DEVELOPING Companies focusing primarily on supporting digital technologies instead of becoming more digital as an organization. MATURING Companies deliberately creating more advanced changes to current business, operating and customer models.
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