“The issue with communication isn’t HOW MUCH YOU ARE COMMUNICATING,
to them before you did. Or worse, an existing customer leaves and goes to a competitor because they feel you’re indifferent to them. Side note: 69 percent of people state their reason for switching companies is that they felt the company they were doing business with was indifferent to them. Crazy, right?
How much content can you send every day, week, or month without annoying people?
For email, you can typically send daily, with the occasional multiple emails in a single day. The exception to this is an event like a webinar. You may have three emails in a day talking about the webinar, announcing the start of the webinar, and sending out a replay link. Many people feel daily is too much. I’ll often hear, “I’d unsubscribe if someone sent me daily email.” But it doesn’t matter what you’d do; it only matters what your customers and prospects will do.
The issue with communication isn’t how much you are communicating but what you communicate.
BUT WHAT YOU COMMUNICATE .”
For example, have you ever taken a long trip with someone and just talked the whole time — from one conversation to the next, effortlessly — and time flew by? On the other hand, have you ever been on a long road trip with the kids, and nearly every question was “Are we there yet?” Or you had to break up fights? What you say is infinitely more important than the volume of content as long as what you say is interesting and relevant to the person you’re saying it to.
If you are sending useful and entertaining information, people will pay attention.
these three things have in common with the organization that sent this postcard?” When you flipped over the postcard to find out, it said, “Stay tuned until May 4 …” What? Why would I want to eagerly await the answer to this question? Send me a postcard and make one single offer. It is simple.
The same goes for all types of media. Make boring social media posts, and you can post as often as you’d like and no one will care. For direct mail, you can send as often as your budget allows. The same rules apply to direct mail as to email. If you send stuff that is dumb and not useful, you won’t get a response.
It’s this kind of marketing that gives any media a bad name.
Even though the above statement is true, there is still one issue.
I got a postcard in the mail the other day from a company that asked the question, “What do
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Dr. Kelly Brown Custom Dental is a rapidly growing business that has expanded its operations into multiple states. Their business model centers on running dental practices’ back-end operations so they can focus on doing what they do best. How does Custom Dental do it? Well, it all starts with a campaign designed around a free service. From that free offering come warm leads and hot dollars. The “free” implant that is provided as the service actually ends up resulting in $2,000 in additional income per new patient!
Businesses can never have too many strategic tools available to them, and that’s precisely what Bill Glazer’s book provides. With multiple campaigns across a variety of industries, this is one book you won’t want to put down. You can discover all these “outrageous” strategies and more at OutrageousCampaigns.com. Plus, 100 percent of the proceeds from this book go directly to help veterans who have suffered from a stroke. Purchasing this book gives you the opportunity to help more than just your business. Learn more on the Outrageous Campaigns website.
Have You Heard the Good News?
Luke 16:10-11 — ”Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much. So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches?” Jeremiah 17:7 — ”But blessed is the one who trusts in the Lord, whose confidence is in him.” Ephesians 4:26 — ”In your anger do not sin: Do not let the sun go down while you are still angry .”
Shaun Buck Our very own CEO is featured along with one of our foundational lead-generating strategies. If you know anything about our company, The Newsletter Pro is all about delivering a “wow.” It’s so crucial to us that it’s one of our company’s core values. Shaun Buck’s “shock and awe package” is broken down to its finest points so that you can take it and immediately plug it into your company.
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