MARKETING HOW-TO CONTINUED ... You could send a postcard like that daily and never get a good enough response to justify the ad spending. Social media posts should be made often and should be as interesting, relevant, and shareable as possible. I know we’ve been lazy with our social media content as a company and on my personal brand, so I understand the struggle of creating content that doesn’t suck. In addition to all of this communication, you can and should send birthday cards or gifts, special- occasion cards, promos or gifts, and audio-based content via CD or flash drive — branded items with a reason why you’re sending them out and useful info about the industry.
If you want a simpler answer to the question of how often is too often to communicate with prospects and clients, I’ll leave you with this thought. With nearly every company I look at — whether to buy, invest in, or as a mastermind member — none of them are overcommunicating. But 100 percent of them are undercommunicating, and most of them are not communicating at all. So my challenge to you is how can you communicate more? What can you add? You don’t need to have a perfect communication strategy from day one, but you do need to start building out the amount and variety of communication. –Shaun
Of course, we shouldn’t forget a monthly print newsletter. That would be a tragedy.
WORK-LIFE BALANCE
How to Stop Feeling Guilty AND BUILD BETTER RELATIONSHIPS WITH YOUR FAMILY!
Have you ever found yourself feeling guilty for being an Entrepreneur? I know I have. Over the years, off and on, I’ve felt guilty when I was working instead of spending time with my family. Then when I was with my family I felt guilty that I wasn’t working — after all, that big project needed to be done today, and people are waiting on me.
I started carving out monthly time to spend uninterrupted and one-on-one with each of my five boys and my wife. Sometimes this is just few hours, and once per year it’s several days. Regardless of how long it is, it’s something we put on the calendar and can all look forward to. One of the most fun and relationship-deepening experiences I’ve had since implementing this happened last year. I was introduced to the founder of Rich Legacy, Bradley Callow, through a business networking organization. I really connected with Bradley and the work his company is doing to help high- performing families improve their connection and communication. When I found out that they offered father-son retreats, I was all-in, and Tyler and I went to Arizona for an amazing few days. The time I spent with my son last summer was not only fun, but also meaningful. We both walked away from the retreat with a greater understanding
of each other and how we can continue to improve our relationship.
That trip then led to a trip with each of my other boys and an amazing trip to Maui with Mariah this year.
This cycle of guilt ultimately impacted my performance at work and my relationships at home.
One day, I finally realized that, in both my work life and my personal life, it’s not about the quantity of time, it’s about the quality . This realization and the actions that followed transformed me, my family, and my business. No more feeling guilty, no more exhaustion, no more toxic levels of stress … It was at that moment I decided to make a change, and one of the first things I changed personally was the way I spent time with my family.
If you’re tired of the guilt and want to improve your relationships with your family, I strongly recommend you focus on one-on-one time. If you want a structured environment that will allow you to meet other entrepreneurs and build (or rebuild) that relationship with your kiddos, check out Rich Legacy here: myfathersonretreat.richlegacy.com/ register18707965
–Shaun
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