Yolofsky Law - January 2020

THE HERO I N S I DE R ARE YOUR ‘HEALTHY’ NEW YEAR’S RESOLUTIONS DOOMED TO FAIL?

www. yol of sky l aw. com (305) 702-8250 JANUARY 2020

From the Yolofsky Office

It’s 2020? Cue the countless quips about clarity of

vision in this year. For sure, we are all-in for an interesting time with elections in November. Regardless of your political interest or affiliation, would it be crazy for you to consider how important it is to engage in civil discussions as a method of resolving differences? Maybe make this a resolution worth keeping? Yes, this is a tall order. Though, this order pays large dividends. Seek first to understand is part of Covey’s fifth habit. As problem solvers and negotiators, we must first learn about the other side before we can attempt to obtain resolution. Empathy is a powerful tool. Yes, we’re setting the bar at a high point. Our goals are similarly placed. We invite you to share your stories and goals. Having accountability partners tends to ensure we stay on track.

How to Upgrade Your Goals for 2020

yourself up for success in 2020, check out these smart resolution swaps below. DON’T RESOLVE TO EAT LESS. DO RESOLVE TO EAT MORE VEGGIES. The goal to “eat less” is not only vague (where does one start?) but it can also lead to disordered eating when taken too far. Instead, try setting yourself up for a healthy long-term diet by eating more of a nutrient-dense food group. Your vitamin intake will go up, and you’ll be too full to eat that second slice of cake. “We’re big fans of goals that start with ‘eat

When January hits, it’s easy to tell yourself that last year’s holiday treats and days of sitting on the couch marathoning Hallmark Christmas movies are things of the past. Every time a new year arrives, a fresh start comes with it, which is probably why New Year’s resolutions are so popular, particularly in the health and fitness space. That said, it’s hard to ignore the dismal statistics. According to U.S. News & World Report, a heartbreaking 80% of New Year’s resolutions fail by February. So what are we doing wrong? Diet and exercise experts suggest it might not be the concept of making resolutions that’s faulty, but the particular resolutions we choose. To set

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streak going, you can move your goal back another 15 minutes until you reach the ideal amount of rest! DON’T RESOLVE TO BE MORE ORGANIZED. DO RESOLVE TO MEDITATE EVERY DAY. Resolving to get organized without a road map to get there is setting yourself up for failure. If you’ve always been prone to clutter and procrastination, it’s unlikely you’ll be able to change your decades-long habits and become a neat freak all at once. Instead, focus on one area of your life you want to organize, like keeping your desk mess- free, or resolve to change your mindset by adding meditation to your daily routine. According to psychology professor Susan K. Whitbourne, mental and physical clutter are psychologically linked. If you can get your mind organized with a few minutes of peaceful meditation each day, it will be easier to manage the rest of your life.

more,’” Lauren Slayton, the director of the nutrition counseling service Foodtrainers, told TheHealthy.com. If you already have plenty of vegetables in your diet but are still struggling to eat healthily, try resolving to eat more fruit and probiotic foods, or drink more water. DON’T RESOLVE TO LOSE WEIGHT. DO RESOLVE TO REACH A HEALTHY BODY FAT PERCENTAGE. As the body-positivity movement is constantly reminding us, there is no one- size-fits-all number on the scale that we should strive for. Depending on factors like age, gender, and height, one person’s Instead of resolving to lose a set number of pounds this year, aim to bring your body fat percentage into the “fitness” range for your gender and age group. Websites like BMI- Calories.com can help you calculate your healthy, ideal weight can be another person’s underweight or overweight.

current body fat and give you a reasonable goal to shoot for. DON’T RESOLVE TO GET 8 HOURS OF SLEEP. DO RESOLVE TO GO TO BED 15 MINUTES EARLIER. It’s hard to change a habit, which is why most people who set ambitious sleep goals are doomed to fail. If you normally go to bed at midnight but need to hit the sack at 10 p.m. in order to get your full eight hours, it will be extremely difficult to shift your routine overnight to make that happen. Instead, try resolving to go to bed just 15 minutes earlier. Such a small change to your routine should be easier to stick to, and once you have a

With 24/7 media exposure from TVs, computers, and smartphones, it feels like life is dominated by screens. Consider implementing a media use plan for your family so they don’t miss out on the real world. SET A CURFEW Limiting the time your children spend staring at a screen is good for their health. Try to keep screen-time usage to under two hours per day. Implement a rule for no screens at mealtimes, and keep all screens out of bedrooms at night. Keep track of the devices by having a communal charging dock in a shared area where you can make sure everything is plugged in for the night. SCREEN-TIME STRATEGIES How to Set a Family Media Use Plan

HAVE A CHAT Don’t shy away from warning your kids about what exists in the digital world. Explain to them that certain content isn’t age- appropriate, and teach them what movie and TV ratings mean. Remind them to be careful about what they put on the internet because anything they upload never really goes away. Teach them to be smart with their decisions. Connect with them on social media if it helps you keep an eye on things. CONSTRUCT A ‘MEDIA DIET’ Take an active role in what your children watch by co-viewing programs with them. You’ll have a better sense of what they’re seeing and can

point them toward the programming that’s right for them. Look for educational media choices that teach good values. There are a lot of great educational opportunities on the internet, but there’s also a lot of room for negative exposure. If this is a concern, keep the family computer in a public part of your home so you can see what they’re accessing online. It’s important to educate your children about proper media health, but it’s even more important to encourage your kids to be healthy in other ways. Beyond the tips mentioned above, encourage them to play outdoors and read physical books so they can participate more actively in the real world.

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MEET THE WORLD’S FIRST AIRPORT THERAPY PIG How Lilou and Animals Like Her Calm Stressed-Out Travelers

Imagine you’re navigating a vast airport on a busy Saturday, shouldering your way through crowds and struggling to hear the PA system over the clatter of 1,000 wheeled suitcases. Suddenly, you see a pig wearing a hot pink sweater waddling toward you on a leash. Do you stop in your tracks? Does your stress level drop? Do you laugh out loud when you see its pink nail polish?

Lilou wanders the airport with her humans, bringing joy, peace, and calm to everyone she meets.

Lilou may be the only pig of her kind, but airport therapy animals have been a growing trend for the last few years. According to NPR, as of 2017, more than 30 airports across the U.S. employed therapy dogs, and these days, estimates land closer to 60. The San Jose and Denver airports have therapy cats, and the Cincinnati/Northern Kentucky International Airport even offers passengers the chance to play with miniature horses before boarding their flights. Therapy dogs started appearing in U.S. airports after the 9/11 terror attacks, which changed American attitudes about flying. They did so well at helping passengers calm down that airports began implementing permanent programs. Some have pets on hand 24/7 to assist passengers, while others host animal visits every few weeks or months. These days, regular travelers have fallen hard for their local therapy animals, many of whom even have their own Instagram accounts and hashtags.

If you answered “yes” to any of the above, then you can sympathize with the passengers, pilots, flight attendants, and staff at the San Francisco International Airport. They get to enjoy visits from Lilou, the world’s first airport therapy pig, on a regular basis! As part of the Wag Brigade, the airport’s cadre of (mostly canine) therapy animals,

So, the next time you’re traveling, keep an eye out for a friendly pup, cat, pig, or horse to pet. A bit of love from an animal just might improve your trip!

Take a Break

Inspired by Nom Nom Paleo

Easy Tomato Soup

Who doesn’t love a bowl of tomato soup on a cold winter’s day? This recipe packs a lot more flavor — and a lot fewer additives — than your average store-bought soup without requiring hours of hard labor over the stove.

Ingredients

• • • •

1 cup chicken broth 8.5 oz coconut milk

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2 tbsp coconut oil

4 leeks, white parts only, thinly sliced 6 cloves garlic, minced

Kosher salt

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Freshly ground black pepper

1 28-oz can roasted and diced tomatoes (Muir Glen Organic is a good brand) Directions 1. In a skillet over mediumheat, sauté leeks in coconut oil until softened and translucent, about 7–10 minutes. 2. Add garlic and sauté for another 30 seconds. Remove fromheat. 3. Meanwhile, in a blender,

4. Add sautéed leeks and garlic and purée again. 5. Transfer purée to a saucepan

and add chicken broth and coconut milk. Bring to a boil, then drop to simmer and cook for 10 minutes.

NEW YEAR RESOLUTION TOAST WINTER

GOALS JANUARY JANUS MIDNIGHT

CELEBRATE CHAMPAGNE CONFETTI COUNTDOWN

6. Add salt and pepper to taste. Serve.

purée entire can of tomatoes, including juice, until smooth.

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INSIDE THIS ISSUE From the Yolofsky Office PAGE 1 How to Upgrade Your New Year’s Resolutions PAGE 1 Tips to Establish a Family Media Use Plan PAGE 2 Meet the World’s First Airport Therapy Pig PAGE 3 Take a Break! PAGE 3 Easy Tomato Soup PAGE 3 Using Facebook Live to Strengthen Your Marketing PAGE 4

3 Essential Tips for Using Facebook Live And Making Your Broadcast a Success

your viewers will be distracted if you use an unsteady camera, so invest in equipment to keep your broadcast steady, like a tripod. In addition, make sure your environment is completely quiet so your audience can focus on your content without hindrance. If you plan on havingmore than one person in the video, use microphones to ensure your audience can hear you. 3. ENGAGEWITHTHE COMMENT SECTION. You could be alienating the audience you’re trying to engage by failing to respond to questions in the comment feed. Facebook Live isn’t just about broadcasting yourself; it’s also about communicating with your viewers directly to develop relationships with them. And as an added bonus, viewers’ comments can give you valuable feedback and consumer insights. It takes effort, but putting in the time to respond is well worth it to show you care about your audience’s opinions. These tips only scratch the surface of making your Facebook Live event a success, but they offer a good starting point. Before you dive in, know that Facebook’s platform changes periodically, so be sure to test Facebook Live on your personal page to familiarize yourself with the updated format. And to stay up to date on all of Facebook’s updates, check out their new newsroom at Newsroom.FB.com.

Facebook Live has been available to Facebook users for years now, but many business owners still haven’t taken advantage of this powerful customer engagement resource. Essentially, this technology gives users the ability to broadcast live from their Facebook account. For businesses, a goldmine of opportunity is opened to connect with customers and prospects in real time. Some companies utilize it for product launches, rebranding, general announcements, or directly engaging with potential customers. That said, a poorly executed broadcast can leave you withmore issues than you started with. With that inmind, here are some essential tips to ensure your Facebook Live videos strengthen your marketing instead of weaken it. 1. RECORD FOR AT LEAST 10MINUTES. If you set out to broadcast for 45 seconds, your content isn’t going to reach anyone in your target audience. A good rule of thumb is to create enough content so that your event reaches at least 10 minutes. With an average broadcast time of 10 minutes, your audience will have more opportunity to see your content, and you’ll reach the highest number of people possible. 2. PRIORITIZE GOOD PRODUCTION QUALITY. You don’t need to be a professional videographer to develop quality video content, but a poor broadcast could damage your brand. For example,

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