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INSIDE THIS ISSUE From the Yolofsky Office PAGE 1 How to Upgrade Your New Year’s Resolutions PAGE 1 Tips to Establish a Family Media Use Plan PAGE 2 Meet the World’s First Airport Therapy Pig PAGE 3 Take a Break! PAGE 3 Easy Tomato Soup PAGE 3 Using Facebook Live to Strengthen Your Marketing PAGE 4
3 Essential Tips for Using Facebook Live And Making Your Broadcast a Success
your viewers will be distracted if you use an unsteady camera, so invest in equipment to keep your broadcast steady, like a tripod. In addition, make sure your environment is completely quiet so your audience can focus on your content without hindrance. If you plan on havingmore than one person in the video, use microphones to ensure your audience can hear you. 3. ENGAGEWITHTHE COMMENT SECTION. You could be alienating the audience you’re trying to engage by failing to respond to questions in the comment feed. Facebook Live isn’t just about broadcasting yourself; it’s also about communicating with your viewers directly to develop relationships with them. And as an added bonus, viewers’ comments can give you valuable feedback and consumer insights. It takes effort, but putting in the time to respond is well worth it to show you care about your audience’s opinions. These tips only scratch the surface of making your Facebook Live event a success, but they offer a good starting point. Before you dive in, know that Facebook’s platform changes periodically, so be sure to test Facebook Live on your personal page to familiarize yourself with the updated format. And to stay up to date on all of Facebook’s updates, check out their new newsroom at Newsroom.FB.com.
Facebook Live has been available to Facebook users for years now, but many business owners still haven’t taken advantage of this powerful customer engagement resource. Essentially, this technology gives users the ability to broadcast live from their Facebook account. For businesses, a goldmine of opportunity is opened to connect with customers and prospects in real time. Some companies utilize it for product launches, rebranding, general announcements, or directly engaging with potential customers. That said, a poorly executed broadcast can leave you withmore issues than you started with. With that inmind, here are some essential tips to ensure your Facebook Live videos strengthen your marketing instead of weaken it. 1. RECORD FOR AT LEAST 10MINUTES. If you set out to broadcast for 45 seconds, your content isn’t going to reach anyone in your target audience. A good rule of thumb is to create enough content so that your event reaches at least 10 minutes. With an average broadcast time of 10 minutes, your audience will have more opportunity to see your content, and you’ll reach the highest number of people possible. 2. PRIORITIZE GOOD PRODUCTION QUALITY. You don’t need to be a professional videographer to develop quality video content, but a poor broadcast could damage your brand. For example,
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