Case Study
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Eventique Uses Cutting-Edge Tech for Events
“We hope to use NFT technology to create a secondary experience to the primary experience,” says Genova, who sources many of Eventique’s most cutting-edge event technologies (read more about him on Pg. 6). “Imagine we do this event and the first of its kind, a revolutionary event where people 30 years from now are going to be talking about this event and this place. If we sold NFT tickets, we would create a transaction on the Ethereum blockchain that validates the uniqueness and originality of the NFT ticket. Thirty years from now, those tickets might have a crazy value!” Imagine how much an NFT of a Woodstock ticket would be worth today. That’s a little glimpse of the future, and NFT tickets are just one of the options Eventique is exploring related to NFTs, cryptocurrency, and blockchain. Ultimately, the team’s goal is to add value to their clients’ events and help them tap into the rising demand for NFTs. Eventique’s team is looking forward to NFT.NYC 2022, which runs from June 20-23. Visit NFT.NYC.com to see what it’s all about — and remember, if your company is planning an event that lives in the NFT, crypto, or blockchain space, Eventique has the experience to make it unforgettable.
“We tapped into our music concert experiences and treated ‘Everydays’ like a performance; it was designed for a stage, to be simultaneously viewed by thousands of people,” he told BizBash. The result — an oversized rendition of “Everydays” on a giant screen — was an entirely immersive NFT experience. The day- to-night event was a gallery by day and dance party by night. “The most striking piece of this event to me was how we’re moving concerts and shows toward this new era of entertainment. I liked the multidisciplinary aspect of Dreamverse,” said Eventique Senior Production Coordinator Stefano Genova, who put in more than 100 hours of work on the Dreamverse event. “You have music, you have art, and you have technology all merging together into this over-the-top production.” Dreamverse wasn’t the only NFT.NYC 2021-related event Eventique worked on. The company also partnered with the NFT innovation hub House of Kibaa to kick off the launch of a new NFT series. Then, in April 2022, Eventique’s team flew to Miami to help renowned NFT artist Gal Yosef and Eden Art Gallery display NFTs of avatars from Yosef’s “Galyverse” universe. The first “Galyverse” collection included 12,000 eagle avatars. It’s a follow-up to Yosef’s “Crypto Bulls Society” collection of bull avatars, which “sold out immediately upon minting and generated more than $50 million through primary sales and market auctions” according to GlobeNewswire. The Miami event happened in conjunction with Bitcoin 2022. Many event companies have been hesitant to jump into the crypto and NFT space. But not Eventique! This spring, founder Liron David sat on a BizBash panel covering the metaverse, blockchain, and virtual events. Eventique’s team sees applications for the event space far beyond NFT art galleries.
An NFT — or non-fungible token — isn’t technically a physical thing. So, how do you create an event around it? Last year, Eventique tackled that challenge when its team hosted events for NFT.NYC, a three-day conference of artists, tech workers, and industry professionals that CoinBase has called “The Super Bowl of NFTs.” The highlight of NFT.NYC 2021 was Dreamverse, a bash Eventique masterminded for the NFT production studio and crypto fund Metapurse that happened alongside the event.
works that are digitally native. Characteristics like resolution and digital borders are so important when it comes to showcasing NFTs, which were built to be viewed in a specific way,” Metapurse Head of Operations Brooke Walter told BizBash. The star of the gallery was “Everydays: The First 5,000 Days,” a famous NFT by Beeple that Metapurse’s founders previously purchased for $69 million. “Everydays” is a collage of 5,000 digital images, so it couldn’t live on the Dreamverse gallery wall like the smaller works. That spurred Eric Wielander, who produced the event for Eventique, to get creative.
For Dreamverse, Eventique did what many thought impossible: It created an “art gallery” of NFTs in the heart of New York’s Terminal 5. It was a head-turning sight. Screens outlined in lime-green light showcased the digital artwork by 150 artists. They floated along curved “gallery walls” made from more bars of light — this time glowing hot red and icy blue.
Walking through the NFT gallery felt like stepping into a psychedelic work of science fiction.
“The biggest challenge was ensuring that the mediums — specifically the digital screens — didn’t diminish the original
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