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ADD CACHET TO YOUR EVENT With These Cutting-Edge NFT Tips!
According to Jennifer, this is a tactic brands like Coachella and South by Southwest as well as communities like Bored Ape Yacht Club and World of Women use with great success. After the Event: Keep the Hype Going After your event, you can leverage your guests’ digital wallet addresses again to send a POAP (proof of attendance protocol). This NFT is a “digital memento” for a guest to show off. “This process has evolved into communities sending high- value high art POAPS to community members, who can then trade those or redeem them for perks or future access,” Jennifer explains. “POAPS are a key engagement tactic and great entry point for event marketers into Web3.” If you don’t have a developer in-house, Jennifer recommends partnering with a third-party Web3 company to handle NFT marketing. To learn about more ways to use NFTs as part of your event itself, check out the rest of this newsletter. Eventique has already tackled this challenge for companies like Metapurse and House of Kibaa.
NFTs (or non-fungible tokens) are more than just the latest investment craze — they’re also a fantastic tool for marketing events and building a feeling of exclusivity among tech-savvy attendees. If you’re new to the NFT world, here are a few places to start. Before the Event: Build Buzz Imagine this: Your company is hosting an event for the launch of a new product. You want to build excitement for it, so you start collecting a list of guests that includes not only their mailing addresses and emails, but also their crypto wallet addresses. According to Jennifer Kim, director of accounts at the creative marketing agency UNSNCTND, this unlocks a new world of marketing possibilities. “With a wallet address, you can surprise and delight attendees with airdrops,” she says. “You can actually send them tokens, and those tokens could unlock anything from merch and offers to sneak peeks and early access to the event.” You can use these airdrops to build excitement for your event, send perks to your VIP list (like free accessories they can add to their existing NFTs), or reward your most engaged customers.
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