FMN | June 10th, 2019

IPC. This was followed up by a session led by Cesar Augusto Bernal Gonzalez, Founder and Managing Di- rector, Everest Printed Solutions.The keynote presen- tation was given by Diddier Solano,Area Sales Director for gold sponsor UPM Raflatac,who touched on how a label can build a brand for the future. Guillermo Dufranc, Graphic Project Manager, Tridim- age gave a presentation entitled“Design Playlist for Baby Boomers,Gen X,Millennials and Gen Z,”which examined the end of “one size fits all” when it comes to meeting consumer needs through tailored product branding. Building on this, the afternoon’s panel discussion fo- cused on creating products with stand-out presence. A line-up of regional branding experts featured Luis Arevalo, Design and Packaging Director Latin America, Colgate-Palmolive; Catalina Botero J., Brand Develop- ment Director,Grupo Familia; Luisa Garcia, Brand Man- ager, Compañía Nacional de Chocolates (Grupo Nutre- sa); and Ader Cárdenas, Design Manager, Quala Nova. Day two of the conference began with Juan Sebastián Estrada Hernández, Chief Executive Officer, Ideeo 4.0, leading a session on business diversification into label and packaging production from other industries. Label Summit Latin America returns to Santiago, Chile, in 2020.

Label Summit Latin America Concludes In Colombia Label Summit Latin America, held May 14-15 in Medellín, Colombia, attracted 749 of the label and package printing industry representatives who came together to share ideas and help shape its future direc- tion in the region. Part of Labelexpo Global Series, the two-day event was aimed at equipping senior label converters in the region with insight into the industry. Held at Plaza Mayor, Label Summit Latin America 2019 was held for only the second time in the city (previously in 2014), and the third time in Colombia. Attendee numbers were the highest in the country to date, with suppli- ers and label and package printing industry stakehold- er delegates from 31 countries attending 15 sessions. Designed with a strong business and strategy theme, the focus for day one of the conference was on leg- islation and trends in Colombia as well as the wider region, and design and branding. Day two focused on business markets and new opportunities. Opening the summit on day one was a presentation on recent changes in Colombian legislation and the impact on the printing industry, given by Alexander Hernández Muñoz, Head of Product Development, IC-

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Flexo Market News June 10, 2019 13

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