AICC Mexico Gathers For Annual Meeting & Trade Fair The Grand Fiesta Americana Hotel in Queretaro, Mexico welcomed more than 175 AICC members to gather for the AICC Mexico Annual Meeting & Trade Fair, May 15-17. The Meeting began with the seminar Psychology and Great Package Design , led by Dr.Andrey Hurley,Profes- sor,Clemson University,Department of Food,Nutrition, and Packaging Sciences, which discussed how to mea- sure the efficiency of packaging design in retail markets and in electronic commerce. Andrew also explained the psychology of human factors.The session focused on the perceptions, cognitions, attractiveness and deci- sion making of buyers and consumers. Production Leadership , moderated by Scott Ellis, Ed.D, Principle, WorkingWell, LLC, helped attendees grow as leaders and analyze the tools and practices necessary to measure the production of machinery, create parameters, track improvements, and achieve success both on the production line and bottom line. Attendees learned process optimization tools and ex- panded their knowledge of various strategies to en- gage employees and encourage analytical reasoning. The reception andTrade Fair opening followed,with
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