Infinite disruption
Women in Food interviewed leaders in the food and drink industry on the greatest collective challenges they face and how to rise to them. Nine key issues emerged, many of which also represent opportunities for the fastest moving. Each of these disruptions is not only significant in its own right but impacts across the supply chain, currently and into the future. These are detailed on the next page. And disruption is going nowhere. The World Economic Forum’s Global Risks Report 2026 1 shows half of the experts involved from academia, business, government, international organisations and civil society believe that over just the next two years, there is a high risk of global catastrophes. Economic confrontation, state- based armed conflict and extreme weather events are seen as the most likely to present a material crisis on a global scale in 2026. What all this means is that managing through infinite, interlinked, accelerating uncertainty is now the primary role of food and drink leaders. This report does not focus on practical unlocks for each of these disruptions. Instead, it asks: what is a successful leader in this context? It does this by revealing insights from leaders in food and drink who have seen what it takes for an organisation to be progressive in uncertainty. How are they reacting to infinite disruption? We hope you find their experiences useful and as always, we welcome ideas and discussion.
1. World Economic Forum, Global Risks Report 2026, January 2026
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