MAKING A CONNECTION
Nurturing Relationships Within Your Network by Kris McCarthy
One key element of growing your network that is often overlooked in business is nurturing ex- isting relationships. We’ve all heard the expres- sion “Your network is your net worth” and while having a large network can be seen as an asset, if you don’t nurture those existing relationships, it’s harder to call upon them when opportunities present themselves. Establishing a relationship with a business prospect is only half the battle, growing that relationship and building trust is the second part where many fail. Something I’ve learned from my experience as the Co-Founder of a tech company is that peo- ple move, people change careers and people
are looking for opportunities that match where they are at a certain point in their lives. There have been so many times where I have met or connected with someone while they were working for a company that didn’t have any synergy with mine, but a year, three years, or five years later that same contact is with anoth- er company who is now a sales prospect or can be a valuable resource for my company and because I’ve maintained that relationship there is a more significant chance of working togeth- er rather than reaching out to them out of the blue years later.
Here are a couple of prime examples of that
86 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
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