scenario that have played out for me over the past couple of years, one for my business and one for the non-profit where I serve as a board member. In 2020, I had connected on LinkedIn with a prospect that worked as the Director of Cor- porate Partnerships for a popular obstacle type race. At the time, I thought our compa- ny could be a good fit to support the race c ompany’s sponsorship efforts. Soon after, I gave the contact a sales demo, followed up with more information, and answered some additional questions he had about a potential partnership. The opportunity was looking promising and then Covid-19 happened. This not only halted in-person events but forced many companies to lay off staff and conserve expenses for a foreseeable amount of time. Unfortunately, this contact was not spared and was laid off as a re- sult of the pandemic. Over the next two years, I
kept in touch with him periodically on LinkedIn and in 2022 saw that he had been hired by a professional sports team as the Director of Corporate Partnerships at a league where we didn’t have any team partners. Soon after, I reached out and because I had kept in touch, through the years, we were able to pick up where we left off and I ended up signing that team as a client. The contact told me that throughout the pandemic he had also followed our progress on LinkedIn and when I reached out, he saw the po- tential our platform could have on his team and his new role. Another example came in 2023, I currently serve as a board member for a leading non-profit in my “Your network is your net worth”
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 87
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