community, and at a monthly board meeting, we were discussing sunsetting a fundraiser that was labour-intensive and didn’t bring in enough dol- lars to warrant the effort. Around that time, I had a contact of mine reach out to me who was now working at a popular fundraising event non-profit that worked with other non-profits and thought there was an opportunity to work together. I had met this contact years earlier while he was at an- other company and over the years we kept in touch over… you guessed it, LinkedIn. After a call to catch up, I connected him and his team with our Executive Director and from there a multi-year partnership was formed. Later in the year, we executed the event in our community which was a huge success not only driving a ton of awareness to our non-profit and the work we do in our community but also raising more than triple what the other events used to net us. Had I not kept in touch with this contact and continued to have a strong digital presence, this opportuni- ty may have never presented itself, thus another great example of nurturing relationships.
88 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
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