Annual Report 2016


Preventing Underage Drinking Power of Parents®

It is easier to build strong children than repair broken men.

In 2016, MADD reached nearly 19,000 parents with the research-based Power of Parents ® program, our program for parents of high school and middle school students, which was developed in partnership with Pennsylvania State University’s Robert Turrisi, Ph.D. and nationally presented by Nationwide®.

-Frederick Douglas

Thanks to our partner, the National Alcohol and Beverage Control Association (NABCA), new tools

were developed to facilitate an ever greater reach for this lifesaving program. The first resource, a Power of Parents Pocket guide, simplified and reduced the larger parent handbook into a smaller, more cost-effective piece that can be more readily distributed in large quantities, plus five new topical brochures—Your Teen’s World, Talking About Alcohol, Parenting Styles, Making Good Choices, and a Discussion Checklist—were developed and will be made available in 2017. Power of You(th)® MADD continued to expand its Power of You(th) ® program in 2016, which empowered more than 146,000 teens to positively impact underage drinking prevention efforts among their friends and in their communities. This was made possible through the distribution of MADD’s research-based Power of You(th) teen booklet. The booklet now allows volunteers to deliver school presentations during October Activation as well as throughout the rest of the year. Expanded resources are also available through online toolkits for educators, community members, student leaders and School Resource Officers.

This year, MADD also launched its youth-focused microsite at , in conjunction with October Activation. The site, built based on feedback from teens, includes real-life stories and tips on how to navigate underage drinking peer pressure. On this interactive site, teens are also able to download Power of You(th) materials, pledge to say no to alcohol under 21, to never ride with a drinking driver, and encourage their friends to do the same.


Preventing Underage Drinking

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