Swiss Triple Impact - Impact report

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Impact story - Ebnat AG May 2021 STI Leaders since

DRIVING CIRCULARITY IN ORAL CARE & HOUSEHOLD Ebnat’s journey from waste to resource Ebnat AG is a Swiss manufacturer of brushes for oral care and household applications, pro- ducing items such as toothbrushes, interdental brushes and household cleaning brushes. The company has long combined wood and plastic processing with resource-efficient production and, in recent years, has made circularity and fair work standards central to its strategy and customer dialogue.

In recent years, sustainability has evolved from a “nice-to-have” into a core business imperative for Ebnat. On the one hand, customers increa- singly demand transparency, recyclability, and traceable materials. Meanwhile, regulatory pres- sures (e.g. from EU regulations on plastics, cir- cular economy, eco-design) push suppliers to demonstrate lower life-cycle emissions and material circularity. Internally, Ebnat found that modest investments in energy efficiency, waste recovery, and supply-chain engagement yield strong returns in cost avoidance, material sa- vings, and reputational advantage.

Ebnat formalized this ambition through joining the Swiss STI programme, translating high-level ambition into disciplined targets and peer benchmarking since 2022. Their materiality as- sessment showed that while they can continue improving on-site, a great share of their impact lies upstream. At the same time, Ebnat doubled down on what it directly controls: energy- and material-efficiency on site. Thus, Ebnat’s sus - tainability journey balances internal optimization with active value-chain transformation.

30 - Swiss Triple Impact Programme - Impact Report 2025

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