DuPont Unveils New Branding
DuPont’s new brand purpose – “To empower the world with the essential innovations to thrive” – builds upon a 200-year history of discovery and progress, the company said.
DowDuPont said in February 2018 that its Specialty Products Division would carry the DuPont name when it becomes an independent company. The company is taking the next step toward be- coming the new DuPont by unveiling a new global brand identity and logo. The branding is expected around June 1, 2019, subject to the approval of DowDuPont’s Board of Directors. “Our new branding is one of many steps we are tak- ing in DuPont’s transformation and amplifies what we do: Help our customers solve complex problems, and turn their best ideas into real-world products and solutions,” said Barbara Pandos, Chief Communica- tions Of ficer, Specialty Products Division of DowDuPont. “It preserves the legacy shape of the iconic DuPont oval, which for more than a century has provided a seal of quality, performance and trust,
WestRock Honored With Display Awards
WestRock, Atlanta, Georgia, was recognized at the Path to Purchase Design of the Times Awards with 31 awards for excellence in merchandising solutions, the most of any entrant for the second year in row. The company’s awards include a platinum award for Harry’s Dude and Dog endcap. Design Of The Times The Design of the Times competition celebrates in- store displays and digital activations and recognizes their role in any successful shopper marketing initia- tive.The competition is sponsored by the Path to Pur- chase Institute, a global member community that champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. WestRock earned one platinum, 11 gold, 14 silver and five bronze awards for a range of displays.
but it will no longer be constrained by an elliptical border — signaling a col- laborative and open f low of ideas and innovation.”
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