Board Converting News, October 4, 2021

BoardConverting Serving the North American Corrugated and Folding Carton Industries for 37 years October 4, 2021 VOL. 37, NO. 40

Graduates, Interns Bring Passion To Packaging Industry Via ICPF Throughout the years ICPF has repeatedly heard from executives, who have attended ICPF’s Dialogue Dinners, Teleconference and other events, that after meeting the participating students they are very ex- cited about the bright future for the industry. The following is an article on the corrugated packaging industry from the perspective of a recent graduate, who expresses the passion ICPF hears daily from the latest generation of students and upcoming graduates: My name is Kelsea Potthast, and I recently graduated from the Uni- versity of Florida with a Bachelor of Science degree in Business Ad-

Saica Group To Invest $800M In U.S. Market

Zaragoza, Spain based Saica recently con- firmed it will be investing $800 million in the U.S. market, growing through strategic acqui- sitions or new plant construction during the next five years. The growth follows last year’s announcement of Saica’s first U.S. corrugated plant in Hamilton, Ohio, scheduled to open in early 2022. The plans were unveiled as part of the company’s ‘Saica 2025’ strategic plan. “The journey to the U.S. market has not been an easy road, but we are convinced that we can provide products that will differ- entiate us in a crowded market,” said Ramón Alejandro, President, Saica Group. “We have been encouraged by the tremendous sup- port we’ve received as we began work on our plant in Hamilton, Ohio.” When open, the new plant will occupy 300,0000-square-feet and will include man- ufacturing, converting and production areas, along with a warehouse and office space. Ap- proximately 500 jobs will be created. “We believe our extensive knowledge of low-weight recycled paper production along with the increased demand for cartons makes this a great time to come to the U.S. market,” Alejandro said.

ministration, with a major in Mar- keting and a Minor in Packaging Science. I am pleased to share with you a brief history on the be- ginning of my ongoing success story with the corrugated pack- aging & displays industry. As a result of my sewing hob- by interest, I first connected with packaging in high school while taking an International Baccalau- reate class in Design Technology. When I entered the University of Florida, I quickly became even more enamored by packaging science. My first and favorite packaging class at UF was Princi- pals of Packaging. Despite being one of two students who were not engineers, the professor en-

WHAT’S INSIDE 5 Shorr Packaging Names Rob Onorato CEO 10 Acquiring Workers Amid Record-High Job Openings 14 Top Cybersecurity Threats To The Packaging Industry 20 Webinars To Help AICC Members Increase Sales

couraged my interest and participation in the subject. I then discovered the University of Florida Packaging Club. I joined immediately and pur- sued any type of club competition, event, or leadership opportunity. It was around this time during my junior year when I realized all my friends had already accepted an internship position. Due to my late realization of this requirement, I began trying to get interviews and at- tend career fairs in search of any type of internship opportunity. I tried to demonstrate my passion for combining the business principles of marketing with the engineering sciences of packaging in my elevator speech to anyone who would listen. However, company HR represen- tatives would repeatedly respond with, “So do you want to be on the CONTINUED ON PAGE 22 Kelsea Potthast

Thacker Industrial Service Company (T.I.S.CO.) is a machinery and equipment manufacturer that has been providing quality parts and support services to the domestic and global corrugated industry for more than 30 years.




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AVERAGE CONTAINERBOARD PRICES The average prices reported are tabulated from prices PAID by various sources throughout the United States the week previous to issue. Prices in some areas of the country may be higher or lower than the tabulated average. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser.

REGION E. Coast Midwest Southeast Southwest

42# Kraft liner

26# Semi-Chem. Medium

$1005.00-1010.00 $1020.00-1030.00 $1020.00-1030.00 $1020.00-1030.00 $1050.00-1060.00 $1023.00-1032.00

Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del.

$940.00-990.00 $955.00-975.00 $955.00-975.00 $955.00-975.00 $975.00-995.00 $958.00-978.00

West Coast U.S. Average

SHEET PRICES BY REGION (AVERAGE) Per 1MSF, local delivery included, 50MSF single item order, truckload delivery. Sheets

E. Coast Midwest South-SW S. CA N.CA/WA-OR US Aver.

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200# 275#



$62.69 $82.80

$85.35 119.54

$73.13 101.29












107.46 118.45

114.69 129.32

116.54 137.25 117.82 145.56

141.08 148.46

122.76 131.80

CANADIAN SHEET PRICES (AVERAGE) In Canadian Dollars, per 1MSF, local delivery included, under 50MSF single item order, truckload delivery. 200# 275# Oyster UC 275#DW 350#DW $78.56 $99.18 $9.00 $96.32 $105.83 CANADIAN LINERBOARD & MEDIUM The average prices reported are tabulated from prices PAID by various sources throughout Canada. Prices may be higher or lower in various areas of the country. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser. Prices are Canadian $ and per metric ton.

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Shorr Packaging Names Rob Onorato CEO, Funkhouser To Retire This Fall Aurora, Illinois based Shorr Packaging Corp. announced that its Board of Directors has appointed Rob Onorato, who is currently serving as the organization’s President, as the its next CEO, effective October 1, 2021. Onorato will also join the organization’s Board of Directors upon as- suming his new position within the organization. This transition in leadership comes during a monu- mental period for Shorr Packaging — one of unprecedent- ed growth and expansion of solutions, said David Shorr, Chairman of the Board of Shorr Packaging.

“The Board of Directors of Shorr has every confidence that Mr. Onorato is precisely the individual to further ac- celerate incremental growth for both our organization and our customers,” Shorr said. “Rob’s transition process to CEO was enhanced through the transparency and col- laboration of Craig Funkhouser as he shared his overall plans with senior leaders within the organization, and we would like to take a moment to thank Craig for the contin- ued stewardship and leadership he has demonstrated to Shorr Packaging throughout his transition into retirement.” Craig Funkhouser will leave his current role of CEO on October 1, 2021, following his eight-year tenure leading the organization — first as Chief Operating Officer, and subsequently in the role of CEO beginning in 2016. Funkhouser’s collaboration with Onorato over the past year (and into October) will ensure an effective transition of leadership, Shorr said. “Rob is a seasoned distribution and logistics expert who knows our business, brings an industry-unrivaled commit- ment to our customers and development of our internal talent, and has a demonstrated track record of facilitating measured growth and innovation,” said Shorr. Onorato is currently responsible for leading the orga- nization’s implementation of its strategic plan. Additional- ly, he is tasked with managing the strategic growth of the company with leaders of the marketing, sales, operations, strategic solutions and finance teams reporting to him. “I am humbled and beyond honored to have the oppor- tunity to lead Shorr Packaging into the next phase of its growth,” said Onorato. From left, David Shorr, Rob Onorato, and Craig Funkhouser.


October 4, 2021

AF&PA Urges CA Governor Newsom To Veto Deforestation-Free Act AF&PA President and CEO Heidi Brock released the fol- lowing statement, calling on Governor Newsom to veto the California Deforestation-Free Procurement Act (AB 416): “The California Deforestation-Free Procurement Act ignores the fact that sustainable, working forests provide numerous benefits to the environment and local communi- ties. A healthy forest products industry goes hand-in-hand with healthy forests. In the U.S., the vast majority of wood used to produce paper and wood products is sourced from family-owned, sustainably managed forests. “We urge Governor Newsom to veto AB 416. Califor- nia has been a leader in sustainability. However, this bill could have unintended consequences for products with recycled content because producers would be required to prove the content did not come from a tropical deforesta- tion region. Recycled content is not exempt from the bill’s reporting requirements, and it is practically impossible for manufacturers to determine the origin of recovered fiber. “Third-party certification programs already exist and are utilized to meet forest management standards. Fur- thermore, this legislation is counterproductive to Califor- nia’s own commitments to boost housing supply, address the state’s housing crisis, as well as related supply chain issues.”

Box Shipments ( U.S. Corrugated Product Shipments) Industry Shipments In Billions of Square Feet Month June 2021



Percent Change Avg Week Percent Change

2021 2020

35.963 34.395


8.173 7.817


Industry Total

Year-to Date

June 2021



Percent Change Avg Week Percent Change

2021 2020

208.632 196.828


8.279 7.749


Industry Total

Containerboard Consumption (Thousands of Tons)



Percent Change Year-to-Date Percent Change

2021 2020

2.9450 2.8182


14.1095 13.3029


Container Board Inventory - Corrugator Plants (Thousands of Tons)

Corrugator Plants Only


Percent Change Weeks of Supply

Percent Change

Jun. May

2.1046 1.9962


3.1 2.9


Shipping Days




2021 2020

22 22

126 127

SOURCE: Fibre Box Association


October 4, 2021

40 ft of paper travel from preheater to hot plates 3 seconds of heat, glue and bonding 1 chance to get it right! the ZONE

Design & Production

Chicago Electric offers 10 technology solutions to control ‘the Zone’ CORRUGATOR Sectoral preheating plate

Our sectoral preheating plates provide direct heat by means of a double steam circuit, allowing for efficient heating in hard-to-access locations, as well as to act as a steam shower to open the paper’s fibre, making it receptive to absorbing the heat and the glue.

This translates into increased speed and improved quality of the cardboard sheet finish.

The system’s main advantages are as follows:

• The plate may only be used to heat, only to humidify, or both options at the same time. • The plate is sectored, which allows for applying humidity to the sections. • It provides temperature in previously inaccessible locations and near the location needed. • It compensates the loss of temperature dissipated due to distance, speed or limitations of the exiting preheaters. • Quick transferring of heat to the paper. • The combination of the hot plate and steam shower allows for providing heat even to the hardest papers to heat. • Does not dry out the paper. • Possibility of operating as a humidifier and pre-conditioner. • Maintains and improves the fibre’s elasticity. • Acts according to the operator’s needs. • Facilitates the paper’s hygroscopy to absorb the glue and improve rubberising.


1. Wrap Arm - Position & Temperature 2. Preheater Direct Drive


3. Steam Plate 4. Contact Roll 5. Glue Machine Direct Drive Touch Productivity Issue—Glue Unit Many glue units run with a rider roll or a guiding bar system. The rider roll with paper gap allows a precise glue application, but requires frequent Contact Roll


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calibrations and settings. Bar systems avoid this, but compensate this with the risk of exces- sive glue application. The system contains many wearing parts. Solution The contact roll combines the ad antage of both systems and ensures minimum contact between board and applicator roll. The system uses small pneumatic cylinders in order to achieve a “soft touch.”

6. Gap Control 7. Curved Plate 8. Roller Shoe Press When it comes to a short-term increas of web tension, spring loaded systems with shoes or airpressure activated system have problems in compensating these. The system is lifted for a short time. This may result in de-lamination and in the ‘double kiss’ effect. Solution For a defined and exact bonding point of the web fiv weight rollers will be installed usually over the first flat hotplate of the heating section. The rolls are mounted into a frame, which is actuated by means of two pneumatic cylinders. P oductivity Issu —Double Kiss Bonding




Roller Shoe


9. Thin Wall Hot Plates 10. Pressure System Benefits —Exact glue application due to defined contact of applicator roll to web. Web is in contact to less flute tips compared to bar systems. • High precision glue application • Less moisture applied to web —No wear of shoes and springs —No adjustment of shoes or paper gap —Uniform glue application over entire w orking width for all flutes by use of pneumatic cylinders instead of springs — Less contamination by paper dust and glue remains —No jam of board because of web breaks caused by splice joints going through 630-784-0800 Benefits —Rollers secure exact defined first point of contact of liner and single-faced board - No double kiss —Frame design avoids unintended lifting of roller shoe (compared to spring or air loaded systems) - No double kiss —Pressure can be increased or released for special grades or products 490 Tower Blvd., Carol Stream, IL Contact Chicago Electric to GET IT RIGHT 630-784-0800 Solution The ProPress system ensures an optimum heat transfer to the board. It offers a wide range of set- tings. The loadi g pressure can be varied, the number of shoes can be lifted in accordance t the line speed. The outer shoes can be lifted in accordance to the paper width. The shoe bars will be delivered pre-assembled for a short installation time. —Liftable for easy paper infeed and for cleaning of the machine —Position adjustable in paper direction to avoid grooves in hotplate Press Productivity Issue—Poor Heat Transfer Rollers are usually limiting the heat transfer, since they often have contact mainly on the edges of the plates due to wear or bent plates. They also cause often loss of caliper and bearing need to be replaced frequently. Airpressure actuated systems can only supply a limited pressure and have com- pared to shoe systems a closed surface. Pressure Shoe

Plate vity Issue—Poor Heat Control l hotplates are slow to react to pressure due to high steam volume and massive y also have high heat radiation and heat profile. Worn plates can damage crease edge crush.

Thin-Wall Hot Plates

t by peripheral drilled hot plates. anufactured out of special wear and nt steel, through which a continuous is drilled, with one inlet and one outlet. ecured by a massive steel frame.

ance from steam to paper surface results in fast heat flow

AICC Joins 2021 Digital Packaging Summit As An Association Partner AICC, The Independent Packaging Association reported that it has become an Official Association Partner of the 2021 Digital Packaging Summit. The seventh annual Digital Packaging Summit will be held November 8-10, 2021, at the Ponte Vedra Inn & Club in Ponte Vedra Beach, Florida, where the health and safety of attendees is the No. 1 priority. The Summit is a hosted, invitation-only conference designed for senior managers and executives in label, flexible packaging, folding carton, and corrugated printing and converting who want to un- derstand how current and future digital printing technolo- gy and software will impact their business decisions. “AICC continues to be pleased to support the Digital Packaging Summit,” said AICC President Michael M. D’An- gelo. “This annual forum serves as an important function for AICC members to stay up to date on ever-evolving dig- ital technology and opportunities for paper-based pack- aging. The unique program of supplier meetings, case studies presented on a market-by-market basis, and social events, has proven to be a great experience for those who have participated in the past.” The goal of the Digital Packaging Summit is to provide attendees with a focused conference program that covers the key topics needed to understand their technology op-

tions, challenges, economics and critical decision-making criteria, while providing valuable peer interaction and ex- periences. “We are excited to have AICC joining us again as an official association partner,” stated David Pesko, Event Di- rector and EVP at NAPCO Media. “AICC serves indepen- dent corrugated, folding carton, and rigid box manufactur- ers and suppliers by providing access to education and information. Our goals are aligned as we look to provide our hosted attendees with a unique educational program featuring industry experts, brands and end users, as well as access to leading suppliers of digital solutions, software and supplies.” While users are looking for information and guidance, suppliers are looking for ways to identify and develop re- lationships with potential buyers specifically interested in production digital printing solutions. The Digital Packaging Summit is designed to meet both of these needs. The summit is free for qualified attendees. NAPCO cov- ers travel, hotel, meals, and entertainment for all qualified attendees. The Digital Packaging Summit will offer a first- class event experience, from exceptional dining and enter- tainment, to a first-rate venue, top-notch programming and networking opportunities you won’t find anywhere else. For information on the event specific safety protocols, sponsoring and/or being one of our hosted attendees, please visit or email

8 October 4, 2021


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Acquiring Workers Amid Record-High Job Openings BY MARY DRAIN

tions – the lack of interest and the lack of skilled workers. The manufacturing skills gap is not simply a buzzword - it’s the reality that many manufacturers are facing right now. There are more open job positions than there are workers ready to fill them. A 2021 study conducted by Deloitte and the Manufac- turing Institute (MI) predicts that 2.1 million manufacturing positions will go unfulfilled by 2030, and 77 percent of manufacturers say they will have ongoing difficulties in attracting and retaining workers in 2021 and beyond. So, what can we do about it? One thing we can do is continue to showcase the corrugated industry. Our industry has a great story to tell from sustainability efforts to innovation. Manufacturing kept the world moving forward while fighting a pandemic, and boxes played a large role in that. A survey released on July 28 by Parsable found 56 percent of the Gen Z respondents said their views have changed toward the field with 77 percent saying they viewed the

There are currently a record number of manufacturing job openings going unfilled, which was reported in Fibre Box

Association’s (FBA) August Eco- nomic Trends and Outlook Report created by Dick Storat of Rich- ard Storat & Associates. The U.S. manufacturing sector continues to expand, but labor shortages are one of the key constraints to a full recovery. This is not a new chal- lenge for the corrugated packag-

Mary Drain

ing industry. For years we’ve discussed the two-fold issue that exists when trying to recruit talent for plant floor posi-

manufacturing industry as more important. We need to concentrate our efforts to make it clear that our jobs can offer upward move- ment and earning potential, along with be- ing personally rewarding. One of the ways FBA does this is by pro- moting national Manufacturing (MFG) Day, which addresses common misperceptions about manufacturing by giving manufactur- ers an opportunity to open their doors. It is easy to participate in MFG Day, which will be held this year on October 1, 2021. You can hold a career fair or workshop with lo- cal students, conduct a plant tour, or host an open house for visitors. All you have to do to show your support is register your event at . The other thing we can do is help bridge the skills gap: SkillsUSA is a partnership of students, teachers and industry, working together to ensure America has a skilled workforce. They serve middle-school, high-school and college/postsecondary students preparing for careers in trade, technical and skilled service occupations. There are local Skills USA chapters all over the country. Find one near one of your facilities and reach out. You could speak to the chapter about your job, department or our industry, host a tour at your facility or provide internship oppor- tunities - any or all the above. The U.S. Chamber of Commerce Foun- dation Talent Pipeline Management (TPM) Initiative practices are used across 37 U.S. states, D.C., and Canada to help employ- ers build scalable, sustainable pipelines of talent. Companies can use this approach

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Acquiring Workers (CONT’D FROM PAGE 10)

to build strategic alignment between classroom and ca- reer that better supports students in their transition to the workforce. Find more information and case studies on TPM here. The solutions for acquiring skilled workers may not be easy but they are achievable. Let’s work together on this to ensure our industry has the skilled workers necessary to thrive. The International Corrugated Packaging Founda- tion (ICPF) and FBA can help you. Also, be sure to follow FBA on our social media channels on Twitter, LinkedIn, Facebook, Instagram, and YouTube. Our October focus is manufacturing and we’ll be sharing engaging articles and more information on careers in manufacturing. Mary Drain is the Director of Technical Services at Fibre Box Association (FBA). Reach her at ICCA/WCO 2021 Global Summit Will Now Be A Virtual Event Due to the ongoing COVID-19 pandemic, the International Corrugated Case Association (ICCA) has made the diffi- cult decision to cancel the in-person 2021 Global Summit. However, they will still be holding virtual presentations in its place on important industry topics. Look for more infor- mation to be announced in the coming weeks.

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Unpacking The Top Cybersecurity Threats To The Paperboard Packaging Industry BY PAPERBOARD PACKAGING COUNCIL You may think as a paperboard manufacturer you have immunity from the likes of cybercriminals. However, according to John Motazedi, CEO, and founder of SNC Squared, that couldn’t be further from the truth. John was one of the presenters at PPC’s virtual FEI forum and spoke exten-

sively about the dangers of cybercrime as well as the best ways to avoid being a sitting duck to cybercriminals. No Business Is Off-Limits One of the common falsehoods that John addressed is that cyberattackers only prey on large businesses – a sig- nificant misconception that has led one in five small businesses to fall victim to cybercrime annually. This number con- tinues to grow: small businesses are low-hanging fruit to cybercriminals be- cause they have very loose or no se- curity protocols in place. Another false- hood is that cybercrime only impacts

Cosmo DeNicola Chairman, Amtech Software

John Motazedi

Packaging ERP Algorithmic Scheduling Web-Based Access Online Customer Portals

businesses in specific industries. Within the past year alone, many major industries throughout North America reported cybersecurity attacks, in- cluding 13.9 percent in the manufacturing industry, 13.2 percent in the construction industry, 11.1 percent throughout utility industries, and 10.4 As cybercrime continues to grow, so does the occurrence of ransom- ware. Ransomware, which in the past was used to attack people on an individual basis, is now a widespread threat to businesses of all indus- tries and sizes. Ransomware is defined as a type of malicious software designed to block access to a computer system until a sum of money is paid. These types of attacks do not discriminate based on the type of device you use or the places you store your data. The following are now common places where ransomware attacks are administered: • Mac, Android, iPhone, and iPads • Mobile device scams (i.e., through Amazon and Microsoft, etc.) • Text messages from ATT, Verizon, and other mobile carriers percent in service industries. Ransomware Is Alive And Well To give perspective, John says the average cost of a ransomware attack requires a person or business to spend about $180,000 to get their information back. To that point, it’s no surprise that the digital un- derground’s black market is thriving. In this digital underground, stolen credit cards and hacked PayPal accounts are worth an alarming amount. He says prices for stolen credit cards can range anywhere from $0.11 to $986, and hacked PayPal accounts can range from $5 to $1,767. In addi- tion to stolen or hacked credit card data and bank account credentials, cybercriminals can also generate cash by hacking social media profiles. In fact, on average, a cybercriminal can receive about $75 per hacked Facebook account. And your personal or business email accounts aren’t protected either, with the average gmail account going for $155. • Cloud drives (i.e., Dropbox) • Flash and Java installations • Game apps often used on mobile devices

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Get Answers-Be Proactive. • There’s a board increase or decrease? • My volume goes up or down? • I lost my largest customer? • My MIX changed ? • I bought a new machine? • I sold more sheets? • My labor costs go up 5%? • I added OT or another shift?

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Cybersecurity Threats (CONT’D FROM PAGE 14)

• Lastly, cybercriminals often don’t personalize email messages, instead addressing them in a generic way such as “Dear Client.” If it’s an important message from a retailer, they most likely will address you personally. Think Before You Click Ultimately, John encourages people and businesses to not believe everything they see. Cybercriminals are also known to act as “Online Protection Tools” that will pop up and look like a legitimate tool needed to protect your com- puter from malware. Before instinctively clicking “allow,” explore who it’s coming from further, do some investigat- ing and make an informed decision, because once they have your information, it’s entirely too late to get it back without a price. Now, what can you do to prevent cybercriminals from attacking? Implore your company and employees to do the following: • Think before you click • Embrace layered security • Use different, complex passwords for various sites. Change your passwords at least 2-4 times a year. Use a password manager (such as LastPass) to help keep track of your information. • Conduct a quarterly risk assessment • Have a real IT company work on your products • Ensure that there is employee education and have in- ternet use policies in place CONTINUED ON PAGE 18

The Cyberattack Warning Signs So, how can we avoid being targeted by cybercrimi- nals? According to John, cybercriminals have likely al- ready tried to scam you, so it’s of the utmost importance to be armed with the right tools and know the key warning signs to deflect their attempts at stealing your information. For example, through phishing emails, cybercriminals may pose as a supervisor or colleague at your company, an online retailer, or they may even act as your banking institution asking for updated account information. When glancing at these communications quickly, they may ap- pear to be legitimate. That’s why John says to be cautious of emails that arrive unexpectedly and read them closely to catch the details that usually give away their validity: • Before clicking on any URLs within an email, hover over the link to ensure it’s taking you to the website you in- tended to visit. • Cybercriminals will attempt to pose as online retailers by using similar names and fonts as the actual retailer. For example, hackers will use com which when looking quickly, can easily be mistaken for • Double check the sender’s email address to ensure it’s coming from the person/business that’s intended. For example, if a message is supposedly coming from Am- azon, ensure that the sender’s email address is associ- ated with

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Cybersecurity Threats (CONT’D FROM PAGE 16)

AIR CONVEYING CORPORATION is a recognized leader in the industry of Pneumatic Conveying Systems and has been in business since 1968. As an equipment manufacturer rather than simply a sales organization, we have complete control over the quality of material and products which make up your proposed system. Our equipment is found in Printing, Folding Carton and Corrugated plants throughout the country and the world.

• Be aware that phones and mobile devices are a grow- ing target\ John says that by performing ongoing security assess- ments, giving education on spam email protection, using multifactor authentication, a comprehensive firewall, en- cryption, along with on demand phishing policies, your business has the best chance of beating the complex and sad reality that is cybercrime in 2021. PPC Fall Meeting & Leadership Conference The 2021 Fall Meeting & Leadership Conference will reconvene October 27-29 in Savannah, Georgia. Join other leaders in the folding carton industry to reconnect while learning about critical topics like cybersecurity, sus- tainability, powering the future, the outlook for the global economy, and other mega issues affecting our industry. As always, we will celebrate the winners of both the 2021 North American Packaging Competition and the Paperboard Packaging Alliance’s Student Design Chal- lenge. This year’s Fall Meeting will also feature a special ceremony to recognize the lifetime achievement of former WestRock CEO, Steve Voorhees, who will receive PPC’s highest honor, the Robert T. Gair Award. Visit to register, save your spot, and pre- pare for three packed days of insights, networking, and camaraderie with the best and brightest of the paperboard packaging industry. Registration deadline is October 25.

AIR CONVEYING CORPORATION PH: 901-454-5016 FAX: 901-324-7979 e-mail: •

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AICC Webinars To Help Members Increase Sales, Earn Tax Credits AICC, The Independent Packaging Association, has many virtual training options for members during October. AICC members can learn to “Close More Sales Using Targeted Sales Conversations” with Ed Wallace on Tuesday, Octo- ber 5. The webinar will help attendees make sure their first meeting advances to the next step by maximizing their time with prospects. An effective sales manager is critical to the success of a company. In the webinar “Sales Managers - Know When to Lead, Manage, or Coach,” Thursday, October 7, Mark Rob- erts of OTB Solutions, will share a model that helps sales managers know when to manage, coach, or lead their salespeople. Once this model is in place, sales managers will know where to invest their time and energy to deliver the greatest return on investment. Created with the support of AICC member, alliantgroup, the webinar “Employee Retention Credit,” scheduled for Tuesday, October 19, will walk attendees through the Em- ployee Retention Credit, why it applies to members, the latest changes to the tax code from the IRS, and how mem- bers can qualify for these critical credits and incentives. To date, alliantgroup has helped AICC members uncover over $15 million in credits and cash refunds. On Wednesday, October 20, members will come to-

gether to work on “Building Trust in New or Evolving Roles” with a new AICC speaker, Milton Corsey, Director of Human Capital Solutions, AchieveNEXT. Many people have changed roles in the last few months. This webinar will help attendees understand the importance of being trustworthy, rate their trustworthiness, and ensure that competence, consistency, caring are all in place to suc- ceed in a new role. Created with the support of AICC member Guide- wheel, “Operations Leaders: Get More From Your Ma- chines Through Benchmarking,” on Tuesday, October 26, will help attendees learn to boost throughput and margins with benchmarking. Attendees will get more from existing machines and see the financial impact benchmarking can have on operations. Attendees will learn “What Every Process Improvement Professional Needs to Know,” on Thursday, October 28, with instructor Scott Ellis, EdD. The webinar will provide an overview of the mindset, methods, and tools required to effectively lead a company’s efforts to improve quality and productivity to become a learning organization. Visit to register for any of the webinars, which are several of the 50 webinars that are part of the All Access Pass. Pass, which for one pay- ment of $1,695, gives participating companies a code that all employees can use to register for every webinar sched- uled through July 2022. To learn more and get the pass, visit .

20 October 4, 2021

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Graduates Bring Passion (CONT’D FROM PAGE 1 )

packaging industry is often seeking for packaging sales representatives and future managers. For once, someone not only reciprocated my enthusiasm but validated what I had been seeking in my elevator speech! I had a purpose, and it began with this one phone call! I was awarded the ICPF travel grant and a month later in late February I was flying to Michigan on my way to the Dialogue Dinner and Teleconference. While on the way there, I received a call from a consulting firm, which earlier interviewed me, offering a summer 2020 internship. I was thrilled. It might not have been my dream internship, but it was the required internship needed on my resume and transcript. I arrived in East Lansing and excitedly joined the 35 talented students from across the country and the dozen industry executives who were participating in ICPF’s Dia- logue Dinner. After introductions, I sat at one of the half dozen or so round tables each having about seven stu- dents and two corrugated packaging executives. At first, the students, at my table who reintroduced themselves, seemed a bit nervous and quiet. Due to my confidence from the consulting internship offer, I convinced myself that I had nothing to lose by jumping into the dialogue. The room’s atmosphere quickly shifted as I learned that the students and executives were genuinely intrigued and supportive of not only my own packaging interests and questions, but of each other’s. From design, to business,

technical or business side? We don’t have a need for that type of blend.” Despite this challenge to find this fit in the packaging industry, the packaging club continued offering support by encouraging me to take on other leadership positions and participate in packaging-related events. I was informed of an opportunity to apply for an International Corrugat- ed Packaging Foundation (ICPF) travel grant to Michigan to attend ICPF’s 2020 Student Dialogue Dinner and its Teleconference on the Business of Corrugated Packaging & Displays. While I was struggling to redesign my future career plans, I decided to apply on a whim. Once more, I wrote in my application to ICPF about my dreams of com- bining marketing or business with packaging. After send- ing in this application, I decided I better also start applying to established internship programs even if they weren’t exactly what I wanted to do. Within a week or so in applying to the ICPF travel grant, I received a phone call from Richard Flaherty saying that he had reviewed my travel grant application. Although I was preparing myself for him to explain that my unique passion of blending my marketing interests with packag- ing was not what the industry is seeking, he sounded ex- cited and optimistic. He continued to say that what I be- lieved to be my unique passion in combining marketing & sales with packaging is precisely what the corrugated


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Graduates Bring Passion (CONT’D FROM PAGE 22)

to packaging and chemical engineering, everyone’s back- grounds and perspectives were vastly different. But all col- lided in an inspirational way around our shared interest in corrugated packaging. This nurturing and expressive en- vironment was the opposite of the many career fairs and interrogation-like interviews from my past. The next day we all attended ICPF’s Teleconference broadcasted live from WKAR PBS studios that included an additional 500 students from across the nation. A pan- el of executives, that included Bryan Hollenbach (Green Bay Packaging) and Rich Ford (PCA), spoke and answered questions to help students learn about the business side of corrugated, its unique sustainability, new developments, and its career opportunities. I learned that over 90 percent of products in North America are delivered or displayed in corrugated packaging at some point in their life cycle. It is

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the most frequently used shipping material because it is cost-effective, lightweight, functional, innovative, versatile, and sustainable. With over 1153 corrugated manufacturing and design facilities worldwide, there are endless loca- tions to pursue a career. I felt like these people, that this industry was exactly where I was supposed to be. It was like I found a career path that seemed to be a no-brainer! After ICPF’s 2020 Teleconference, I communicated to Mr. Flaherty how much I learned and was inspired by my experiences that week. I transparently explained how I had an internship offer that I was prepared to accept before attending this event. However, I expressed that I would much rather pursue internship opportunities in the corrugated industry that made me feel excited and mo- tivated all week. Mr. Flaherty assured me that ICPF had many resources to help make that happen. The excitement, support, and confidence ICPF showed in me that winter was contagious. I was astonished that Kelsea Potthast, lower right, joined Richard Flaherty along with fellow Travel Grant recipients at ICPF’s Teleconference Breakfast in East Lansing, Michigan, in February 2020.

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Graduates Bring Passion (CONT’D FROM PAGE 24)

significant roles, such as helping plan ICPF’s first virtual Dialogue Dinner and its first virtual Teleconference, con- tributing new ideas to ICPF programs, and connecting personally with students across the country who seek to get more involved in learning about corrugated packaging careers. It was incredible to help guide these students to

ICPF not only wanted me to consider a corrugated pack- aging career, but believed in abilities I did not even know I had. This organization, the Dialogue Dinner, Teleconfer- ence, and especially its president, contributed to a huge turning point for me personally and professionally. Person- ally, ICPF has dramatically impacted the projection of my career path by introducing me to opportunities, scholar- ships, executives, and students that have aided my under- standing of the corrugated packaging and display industry and packaging in general. I wanted to get more involved with ICPF to help further their mission to spread aware- ness, provide resources, and connect students with op- portunities “to generate a stream of increasingly qualified individuals to enter the corrugated packaging industry, now and into the future”. The following year after the Teleconference, I sought out and moved up through various leadership roles with both UF’s Packaging Club and ICPF. I was elected pres- ident of the UF Packaging Club and worked toward ex- panding our diversity and inclusivity of students from other majors and backgrounds. During this time, I also became an ICPF Student UF Campus Representative, which al- lowed me to expose students around me to ICPF events and resources. I later became an ICPF Student Advisory Board Member and ICPF’s Student Program Manager In- tern. These ICPF positions allowed me to take on more

having the same eye-opening experience as I had at my first ICPF event! I was honored to be given the opportunity to moderate ICPF’s 2021 Teleconference on the Business of Corrugat- ed Packaging & Displays. Despite the difficulties of plan- ning and producing an impactful Teleconference during a Kelsea served as a moderator during ICPF’s 2021 teleconfer- ence on the Business of Corrugated Packaging & Displays.




Bassford Packaging is the Southeast’s premier contract manufacturer of corrugated pads and partitions. As we celebrate 60 years in business, we continue to develop new and improved products to serve our customers.

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26 October 4, 2021

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