Stylish, sophisticated – and from Suffolk of course! Readers of Adviser magazine will be familiar with Emily Foskett , whose business progress we have followed over the past few years. Her firm Emily
Mortimer Jewellery was created in 2015 and since then has gone from strength to strength, and is now stocked in major department stores such as Fenwick and John Lewis. Her distinctive contemporary designs have been worn by a number of famous faces including Ellie Goulding and Vogue Williams, and last year she opened her first jewellery boutique in Woodbridge. We caught up with Emily to find out about how the Emily Mortimer Jewellery business has grown, and how digital marketing and social media have helped her reach new customers.
We last talked to you in 2019 – how have things been? There has been a lot of change for everyone, but I adapted where I needed to, kept things moving forward and continued to focus on the next steps for EM. In 2019 I was still predominantly an online business and stocking in independent stores, so it has been exciting to see online growth and shopping habits changing. Scrutton Bland have been at integral part of helping me keep up with government funding schemes, support and having a better understanding of my business.
You opened a shop in Woodbridge last year. What was behind that decision and why do you think it’s important to have a presence on the High Street? It was a lockdown decision; I saw the space on a walk, and I knew instantly it was the next step for EM. It was time to expand our online experience and create an office/retail space which was different and that my customers could come and try pieces on and get a real feel for my jewellery. Woodbridge is an amazing place for luxury independent brands and a popular holiday destination, so it just made perfect sense. Having a shop most definitely opens up to a whole host of people who would never have come across my brand otherwise.
Can you say a bit about online sales and how the website has helped to keep sales going through lockdowns? The pandemic has accelerated digital marketing and the way people purchase things. I have really noticed that my customers are prepared to spend more online now. They are still buying gifts for others but are also spending more on gold and diamonds for themselves. Having a clean, fresh and easy-to-use website has been an absolute game charger in terms of growing sales for EM.
6 | SCRUTTON BLAND | AGRICULTURE AND FARMING
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