BOSE FRAMES Wearable Technology We Can Finally Get Behind
Wearable technology has had its share of ups and downs. The biggest problem has been figuring out how to effectively pair stylish trends with worthwhile tech. But that problem may have finally been solved. Bose Frames are everything you need in a pair of sunglasses and everything you want in Bluetooth audio. As a renowned brand for optimal audio listening, it’s unsurprising that Bose has found a way to bring crystal-clear audio to your ears by simply slipping on a pair of sunglasses. The sound plays from the arms of the glasses, but the technology directs it to your ears only, meaning bystanders don’t hear a thing. The audio is full, vibrant, and can be controlled with a built-in mic, and you can even link up your smart assistants, like Siri or Google, to hear directions or other audio as extensions of your smartphone. With several options for frame shape and lens color, the overall design of the product is classic, sleek, and suitable for any occasion or style. They’d make for great gifts this season, even if we have to wait a few months for the sun to come back out so we can put them to full use.
With over 90 restaurant locations spanning across eight states, Sweetgreen isn’t the biggest fast-casual food chain around. But it is creating a farm-to-table empire by working with a network of over 150 farmers across the country in an effort to not only create hype around healthy foods but to also be useful to its community on the back end and front end. Sweetgreen has a history of collaborating with prominent chefs to create featured dishes available for a limited time. In 2018, they teamed up with chef Dan Barber to feature a varietal of squash bred by his company and built hype around it by marketing in highly trafficked areas, like Times Square. Their innovative approach speaks to the success of advertising outside assumed markets. They also work with the farms that supply their ingredients to create and run programs to optimize things like finding the best time to harvest or examining how different farming variables affect taste profiles. These programs not only support local farms but also allow Sweetgreen to track their ingredients so they can ensure their customers receive the highest-quality foods. But the innovations don’t stop on the farm. Sweetgreen is dedicated to producing less waste by simply changing the shape of its takeout bowl to a hexagon. This allows customers to mix salads themselves, which means eliminating mixing bowls in restaurants. This saves dishwashing water and an estimated half-million pounds in lost produce each year. With over half its orders coming through an app, Sweetgreen uses its new Outpost program to get food to its customers more efficiently. It offers free delivery to participating companies, and because meals are ordered in the morning and delivered at preset times in the afternoons, it allows for uninterrupted workflow. With a mission to support their supply chains and keep their customers healthy and happy, Sweetgreen shows that a well- rounded mindset when it comes to business practices is good for everyone — not just the bottom line. Sweetgreen Embraces Innovation to Extend Ethos MORE MEANINGFUL FAST-CASUAL DINING
ALLEN GANNETT’S ‘THE CREATIVE CURVE’ How to Develop the Right Idea at the Right Time The prevailing belief when it comes to creativity is that it’s limited to natural-born geniuses. As such, people believe truly brilliant moments of creative insight arrive via unpredictable divine inspiration and anyone outside those moments should give up all hope of being creatively successful. But big-data entrepreneur Allen Gannett begs to differ.
In “The Creative Curve,” Gannett shows there’s a predictable science behind achieving success with creative endeavors. Through research and interviews with sources like the founder of Reddit, the chief content officer of Netflix, Michelin-starred chefs, and the minds behind Broadway musicals, Gannett lays out his argument for how anyone can engineer their own success. “There is, in fact, a science behind what becomes a hit,” Gannett says. And that science is what he calls “the creative curve,” or the ability to blend old ideas with new — the unique and the familiar. Gannett breaks it down into four laws: familiarity with a specific field, learning from successful predecessors, finding collaborators or supportive communities, and finally, using a data-driven process to refine your ideas. He turns real-life stories into useful research so that readers understand how to inspire and execute on their creativity. That means creative success is no longer reserved for the limited geniuses of the world; it’s achievable for all who are willing to work for it.
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