Customer loyalty The most cost effective and enduring way to grow your customer base and revenue is to encourage customer loyalty. A strong base of loyal customers results in spending less time and money to gain new customers. Loyal customers will bring friends and family to you. When customers feel taken care of they are more inclined to buy from you again. Studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your com- petition depends upon having a loyal tribe of happy customers. Important note: Encourage customers to ‘like’ our Banjo’s Bakery Café Facebook page or follow us on Twitter or Instagram so we can maintain a passive ongoing conversation with them, keeping Banjo’s in their mind.
ViP Loyalty Program
We have developed a comprehensive rewards program for our ViP Loyalty Club members. With over 20,000 registered members so far the program has the potential to reach our customers wherever they are.
The program constantly communicates with • �egistered members via regular rewards offers to segmented tiers.
• Inactive members via surveys and rewards incentives. • Unregistered members via customer facing staff at POS. • Non members via new member campaigns.
ALL STORES MUST be armed with ViP information flyers and new member cards at POS.
STAFF MUST ask every customer “Are you a ViP member?” and if not, “would they like to get rewards throughout the year?” To get rewards throughout the year they must opt in to receive offers.
Made with FlippingBook - Online magazine maker