How to use this kit The successful promotion of your store relies on you taking appropriate and timely action. This folder of ideas will only be useful to you if you plan to use it. 1. Make a plan Work out which activities you think might work in your area. Work out what you need to do early & how you are going to promote the offer, and how much it is going to cost you. Work out your targets, i.e. how much of a certain product do you need to sell to cover your costs. Talk to the Ops team about your plan or run through some of your ideas with the Marketing team. 2. Get approval early Every marketing activity you do in your store needs to have approval from Banjo’s Marketing team. There are forms at the back of this document that you need to complete. You should allow 2 weeks* for approval and artwork to be developed. So, get approval and book your promotion in early. *Depending on type of marketing this may be longer 3. Do the work Set up a meeting with your staff to let them know what activities are coming up and what they will need to do. Ensure that you are clear about the targets that you need them to achieve and what rewards will be available to them if they succeed. Ensure you set up POS to record your results and that staff know how to use it. 4. Monitor You must monitor the progress and success of each activity. If things are not going to plan, work out what is going wrong and put in place steps to manage the problem areas. Ensure your staff knows how they are tracking – this will encourage them to try harder. 5. Report The most important step is to report on whether the activity was successful or not. This will help you to gauge whether or not to repeat the activity in the future. The success of each activity can be measured: FINANCIALLY – How much did you spend? Did you achieve a good result? What profits did you make? STAFF MORALE – Did the staff enjoy the activity, did it improve store atmosphere? CUSTOMER FEEDBACK – What did your customers say about the promotion? TAKE UP - Number of people taking up the offer. Was this higher or lower than expected? WHAT WOULD YOU DO DIFFERENTLY ? – Looking back, is there anything that you would change? FACT: You need to be proactive! If you have any ideas you’d like to discuss, contact your Marketing Team at Head Office and we’ll help you plan a strategy to improve your business.
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