Proactive Marketing
LOOK FOR ADD ONS
Always look to “add-on” to current promotions. It is better to spend staff time and your resources promoting the corporate promotions than to create your own promotion.
KEEP IT SIMPLE
The simpler your marketing is, the easier it will be for your staff to explain and for your customers to understand. Complicated deals with complex terms and conditions do not work and can disappoint customers.
MAKE IT WORTH WHILE
Customers like a good deal and will see through deals that add no value. Make it worth their while to come into your store. Always state the “savings” to customers so they can see the value.
MAKE IT AFFORDABLE
A great deal will attract a lot of customers but you must ensure that your store is making money from each deal sold. As a rule, consider using low cost and easy to make products.
STAFF NEED TO SELL IT
Good customer service and great sales techniques make it work. Your staff must be able to talk about the deals to customers and use suggestive selling techniques.
KNOW YOUR CUSTOMERS
Know what you want to sell, know what will make profit and understand what your customers want.
NOT SURE? GET ADVICE
Speak to your friendly marketing team or consultant throughout the process – we are here to assist you to plan a successful promotion.
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