• Valid until date You must state when the offer is valid until (include the day, month and year). An expiry date will mean you are protected from the offer being used indefinitely. This is particularly relevant with flyers or coupons which may be impacted by product and pricing changes. An expiry date must be planned so that you allow enough time for a customer to respond to the offer. If you want to use the offer again you can simply state that it is available for a limited time. • Available only at … State which stores your deal is available at. This limits your offer to the locations as listed. This protects other stores from having to honour your deal. If the deal is available at all stores, then there is no need to include this statement. • This offer is not redeemable for cash This statement is important because it protects you from some customers who may wish to take the cash rather than the product on offer. • Subject to availability Subject to availability protects you if the customer walks into your shop to claim the offer and the product is not available. Example Below is an example of the terms and conditions on a counter card which is advertising a Pie & Juice Deal for $7.50. To adapt this T&C simply change the sections that are highlighted. “ Select any pie and fruit juice with this offer. Excludes soft drinks, flavoured and plain milk and water. This offer is valued at up to $8.40 and is available for a limited time, is subject to availability and is not redeemable for cash. ”
Bundle Deals Bundle deals are particularly good if you want to increase sales of a particular product or segment by bundling them together and creating a value proposition. You can create bundle packs of the same product or bundle a food product with another item. The important thing is to provide a value proposition to the customer that is easy to understand and provides good value.
Some ideas may include:
• Purchase any loaf and receive 6 free rolls • Purchase a coffee and a muffin for $7 • Toastie & coffee deal
• Salad item & juice for $10 • Pie & soft drink can for $7
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