• Outline what the prize is and how much it is valued at Clearly state what the prize is and what it includes and what it excludes. The total value of the prize needs to be stated. • Prize is not transferrable and not redeemable for cash This statement protects you from having the winner asking for the cash equivalent of the prize. • Expiry date Clearly state when the prize expires. • Privacy and confidentiality You must state in the Terms and Conditions that “Banjo’s agrees to collect personal information in line with its privacy policy which can be viewed in full at banjos.com.au.” Terms and conditions Terms and conditions are very important and help customers to know exactly what the rules are for your competition. It is important to list the terms and conditions on both the counter card and entry forms. Provided below is an example of the terms and conditions for a competition: (To adapt this T&C simply change the sections that are highlighted). Example “ How to Enter: Spend a minimum of $10 before 11am , in one purchase at Banjo’s Hobart . Promotion commences 1 April 2017 and closes 31 May 2017 . The winning entry will be drawn on 1 June 2017 and the winner will be contacted by phone . Free bread for a year entitles the winner to 365 sandwich loaves (choice of white, wholemeal or multigrain) and is valued at $1460 . Prize is not transferrable and not redeemable for cash and expires 1 June 2017 . Banjo’s agrees to collect personal information in line with its privacy policy which can be viewed in full at www.banjos.com.au. ” Things to be aware of A word of warning about BAIT advertising. Bait advertising is when a business advertises a special deal to attract customers to their store but does not have sufficient stock of the product to meet demand. There are severe penalties under the ACCC for any business that is found guilty of bait advertising.
The extract below was taken from the ACCC website.
‘Bait advertising’ describes the situation when a trader advertises goods at a certain price (usually a ‘sale’ price) but does not have a reasonable supply. What is a ‘reasonable supply’ will depend on sev- eral things, including the type of product and the way it was promoted or advertised. If a trader has genuinely underestimated the popularity of a sale product, it may not be considered bait advertising.
Source: http://www.accc.gov.au/content/index.phtml/itemId/815334
Digital promotions Digital promotions are a great cost effective option and can easily be developed for several stores or just one. Have a chat to the Marketing team to discuss how you can use this medium to increase your reach and grow your business. These promotions can be developed around email, social, mobile and/ or web. As with regular competitions, consideration must be given to the previously mentioned points to ensure your competition is compliant with all necessary requirements.
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