Newspaper Advertising Metropolitan Newspapers
Advertising in the newspaper is beneficial as you can potentially reach many people with your message due to large readership volumes. However, newspapers are generally only available for a day and you are competing with many other advertisers to get your message heard and remembered. These days, many publications also offer a digital component and opportunities to advertise on their websites which are being frequented by readers more and more. In some cases, it may be more beneficial to go with the digital option. This of course is influenced by the demographic you wish to target. Regional/Community Newspapers If your area has a local community newspaper this may provide better results for your store. Regional papers are always interested in local news stories which can result in some free publicity for your store. Build a relationship with your local paper and find out what kind of stories they are interested in. Often charity fundraising for a local cause is a great news story. If you have any interesting stories – make sure you let Marketing know and they will make sure you get further publicity on social media, the website and if suitable send to all media contacts. Community Newsletters Find out what schools, clubs and sporting organisations are in your area. These groups often produce regular newsletters for students and members, and advertising costs are often very affordable. Although these organisations normally have small memberships, your advert may stand out well and deliver a good result. NEWSPAPER
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