Digital Media Facebook
Banjo’s Bakery Café has one corporate Facebook page. This page is managed by Head Office and includes offers, treats, product information and sponsorships to keep customers engaged. Stores are able to promote their store in the local area with deals and offers via Facebook ads. We love to hear about community events, achievements and local news stories so send them through for inclusion in social media, website or internal newsletters. As at November 2017 Banjo’s Facebook page has over 17k followers. Twitter Banjo’s Bakery Café has one Twitter account. This account is managed by Head Office and includes offers, competitions, points of interest, product, sponsorship and community information. Whilst rela- tively new our Twitter account has over 175 followers and growing. Instagram Banjo’s Bakery Café has one Instagram account. This account is managed by Head Office and includes offers, competitions, points of interest, product, sponsorship and community information. Whilst rela- tively new our Instagram account has almost 1000 followers and growing. Google ads Google AdWords is Google’s online advertising program that lets you reach new customers and grow your business. With AdWords, you choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad. There’s no minimum spending commitment. You can pause or stop anytime. With Google AdWords, you can reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can ap- pear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad. Digital advertising The digital landscape is continuously changing. Your marketing team keep up to date with changes across social media platforms, changes in algorythms, future web and mobile technology for commu- nicating to our customers. If you have any questions or would like to implement a LAM campaign with digital chat with marketing to get it started. SOCIAL
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