Banjo's LAM Guide _2017-2018

Contents

What is Local Area Marketing?

3

How to use this kit

4

Proactive Marketing

5

Developing a Promotion

6

Advertising

9

Sponsorships

12

Fundraising

15

Catering

16

Promotional Material

19

Marketing Planner Checklist

24

Calculating Costs

25

Banjo’s Local Promotion Request Form

26

Local Area Ideas Calendar

27

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