Banjo's LAM Guide _2017-2018

Other types of Sponsorships From sponsoring school fairs, providing coffee or bread for a year, product vouchers, cash or donating wastage there are endless ways of contributing to our local communities. Which ever way you choose to do this, we recommend it is partnered with the ViP Sponsorship card where possible so you can clearly measure the return you are getting from the group. Product Sponsorships Product sponsorship is always a great idea. The benefits include being able to provide a large donation because of the retail value of the product, while the actual cost to your store is much lower. When donating product, always ensure you provide the value of the donation to the group you are sponsoring.

Voucher Sponsorships Vouchers are a great way to generate additional revenue for your store. Generic vouchers have been made up for small product giveaways, like a free coffee; free sausage roll & a free sandwich loaf (see p.xx) These are great because they can lead to additional purchases when people come instore to redeem their voucher. If you use these printed vouchers, make sure you track how many vouchers have been given out and how many are redeemed - so you can measure the success of the promotion. Ask staff to write on the back of them what the customer also bought. This is valuable information that will also tell you what additional income you have made from the customer using the voucher.

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