Seasonal Fundraising Our goal with any fundraising activity is to build lasting community relationships and increase our potential customer base. The concept is that a percentage or fixed dollar amount from sales goes back to the organisation. USE THIS TYPE OF FUNDRAISING TO INTRODUCE THE VIP SPONSORSHIP/ FUNDRAISING TO THE ORGANISATION SO THEY CAN FUNDRAISE ALL YEAR ROUND.
Implementation
1. START EARLY Make sure you begin planning your seasonal fundraising at least 8-10 weeks prior to the day. E.g. Some stores find that Easter fundraising needs to be organised and agreed to in December. 2. LIST Create a list of all the potential fundraising groups in your area: School groups, charities, community groups, sporting groups or clubs and special interest clubs. Your list should include: Names of key contact people, contact details, addresses and how many members they have. 3. RECONNECT Identify which groups you have had dealings with before. It is much easier to connect with groups who already have fundraising, accounts, or charity relationships with your store. Even if they already have a fundraising arrangement with your store, they may like to run a seasonal fundraiser as a special event. Find out is any of your staff have affiliations with any community groups or organisations that you don’t have a connection with as yet. This may provide you with an easy introduction to key personnel. Don’t leave out the smaller organisations, such as car clubs or sporting groups, as these often have incredibly enthusiastic members who can be true champions of any cause that can help their club. 4. FINALISING DETAILS • Discuss the offer, whether it is a % of all sales of Easter buns/Christmas Tarts or a $ amount such as 50c from each 6 pack sold. • Update the fundraising form and update the details to suit their cause. This form can go out to all their members. Set finish & delivery dates. • Provide posters or an ad that can appear on social media or in their newsletter to communicate to members. • Ensure total fundraising is monitored and tallies are kept up to date and communicated to the organisers. • Ensure that a reminder phone call is made to the organization to see how the fundraising is going and if any further action needs to be taken. Place a reminder notice in the newsletter if this is possible. REMEMBER ALL ADS AND POSTERS ARE ABAILABLE FROM MARKETING. • School groups may be able to collate the orders for you, which means that you just need to package the product and label it according to the deliveries. • Deliver the orders to the organisation on the delivery date and at the agreed time. • Calculate the total fundraising amounts payable and provide this to the organisation. • Look for an opportunity for publicity and photo by publicly awarding the money.
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