What is Local Area Marketing?
Local Area Marketing (LAM) is EVERYTHING your business does in your local area.
There is an abundance of opportunities and marketing strategies available at your fingertips to help boost your marketing presence, drive customer acquisition and take your business to the next level within your local area. To use local area marketing strategies effectively it is important to look at how you can attract new customers and build brand awareness outside of your store. It is not enough to simply participate in store promotions as these are only marketing to your existing customers. LAM inside your store talks to your existing customers Marketing material inside your store is targeted at and is only capable of reaching customers in your store. Whilst this is important to create awareness of new products and offerings, it’s potential is limited. LAM outside your store attracts new customers Marketing externally via leaflet drops, social media, youtube, website, google ads, radio, press and PR all have the potential to bring new customers to your store. It’s important that every year all bakeries use their LAM budget (minimum $5k) wisely and plan marketing activity that clearly brings a strong return on investment to your store. To ensure success with your LAM you need to identify opportunities within your local community through engaging positively with individuals, groups, organisations, businesses and local media. If you haven’t yet, create a list of these in your community to get the ball rolling... INTERNAL
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