Before you start planning Remember, this document is by no means comprehensive and we strongly encourage stores to develop ideas that are unique to their area, taking into consideration: Relationships with • Other businesses • Local community events • Sponsorships and fundraisers
• School groups, • Sports groups, • Senior’s groups or; • Charities.
Before you look at creating a promotion to increase sales of any given product, you should first always examine if there is a problem with the product, or your store in general, and resolve any issues prior to starting any promotional activity.
FACT; If there is a fundamental problem with the quality of your product or presetation of your store, then NO amount of promotion or advertising will assist you to lift sales - and this could negatively impact the Banjo’s brand.
Any one of the following problems could turn customers off visiting your store:
• If the product doesn’t taste right, doesn’t look right, is served cold, is burnt or undercooked, is merchandised poorly, or isn’t displayed with a product tag • If your store looks messy, is not clean, is dark or in need of a refurbishment • If your staff are not welcoming or have a poor attitude QUALITY
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