Pull two quotes from the blog and turn them into graphics to share on Instagram. Publish those graphics on Facebook, Twitter, and LinkedIn. Record the blog as a podcast and post the recording to your website. If you don’t have a regular podcast, you can just post this as an audio recording.
As we discussed on Pg. 1, amping up your content creation is the key to staying top of mind with potential clients in this age of consumption. Once you realize that, the next step is to actually do it — but how? Well, it’s easier than you might think. In just 10 steps, you can turn one piece of content into more than 35 compelling pieces. Try this following example and see for yourself! SEND YOUR CONTENT CREATION THROUGH THE ROOF HOW TO TURN 1 PIECE OF CONTENT INTO 35-PLUS PIECES
STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP 10
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Share the full podcast on Facebook, Twitter, and LinkedIn as well. Don’t forget your teaser!
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Pull two 10-second clips of audio from the podcast to use as teasers, then share those on Facebook, Twitter, and LinkedIn.
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Record the blog as a video and post it on your website.
STEP 1 STEP 2
Start with a blog posted to your website.
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Repeat steps 7 and 8 with the video.
Share your blog on Facebook, Twitter, and LinkedIn. Don’t forget to include an interesting teaser to draw people in. Try to touch on pain points, the benefits the reader will get, or a surprising fact the blog covers.
Where the single piece of content you started with might have reached just a handful of people, by leveraging it across social media platforms and communication styles, you can touch hundreds, even thousands, of potential clients. For an extra boost, you can follow all of these steps on your personal social media accounts as well. Feel free to modify this guide to fit your business, but if you’re still struggling with creating or multiplying content, our team can help. Visit SpotlightBranding.com/NL to reach out!
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STEP 3
Reshare the blog two more times on each platform with different teasers. You can do this over a period of days, weeks, or months —whatever works for you.
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CLIENT SUCCESS STORY TREMBLY LAW FIRM: BUSINESS LAW
Brett Trembly is a business attorney fromMiami, Florida. If you’ve followed Spotlight Branding for some time, you’ve likely seen his name or even heard fromhim. That’s because Brett is one of our greatest success stories, and we want him to share his experience any chance he gets.
networking, and building his contact list. He then used his blogs, videos, social media, e-newsletter, and the website we created for him to create several touch points eachmonth to remind business owners throughout the Miami area that Brett was out there and he could help them. Now, Brett’s marketing system, which focuses on referrals rather than Google, is a well-oiledmachine. He receives requests for business on almost every newsletter that goes out eachmonth, and he constantly receives comments on the various areas his content has appeared online. There isn’t even enough space to tell you how much Brett and his firmhave grown over the past few years since working with Spotlight Branding, so you’ll just have to wait and find out next month!
When Brett first set out to build his firm in Miami, he was a true solo, starting from scratch. He had
no network, had no resources, and was trying to do everything himself. He worked tirelessly to network and build a list of contacts to generate solid referral sources.
WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!
When he started working with Spotlight Branding, Brett didn’t just sit back and wait around for things to happen—he kept pushing forward,
More Referrals. Better Clients. Higher ROI.
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