Spotlight Branding - April 2020

9624 Bailey Rd., Suite 270 Cornelius, NC 28031

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

(800)-406-7229 SpotlightBranding.com

THIS ISSUE INSIDE

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Are You Creating Enough Content? (Our Money Is on No) How to Quickly Turn 1 Piece of Content Into 35-Plus Pieces Client Success Story

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Should You Stop Charging by the Hour?

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Spotlight Branding’s Industry-Leading Podcast

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The Most Important Question You Can Ask

‘START WITH WHY’ And Better Business Will Follow

Figuring out your “why” is a process of discovery, not invention. In order to discover it, you can turn to three key strategies.

“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” –Simon Sinek

It can often be hard to clearly articulate what you do for a living. That means it can be difficult to explain your vision to potential clients and customers, which then makes it harder to convince them to purchase your product or services. In Start With Why author Simon Sinek illustrates the importance of explaining to others why you do the business you do rather than explaining what you do or how you do it. Sinek argues that when people start figuring out the “why” in what they do, it inspires action from others in a way that discussing the “what” can’t. Talking about the “why” engages emotions; analyzing the “what” is purely logical. When you try to sell something to people based on “what,” you rely on specific manipulations like price and product details. But if you help people understand why you do what you do by revealing the real purpose and intention behind your reasons, you build a sense of trust. This trust leads to loyalty, and loyalty means that person comes back to do business with you and also refers your business to others. This is how businesses grow!

• Look backward at the original motivation for starting your business. What specific problem were you trying to solve, and why was it important to you to solve it? • Look outward by asking those around you why they spend time with you or why a customer buys from you. You can learn why people are drawn to you and your business this way.

• Look inward by identifying a bigger vision that you wish to contribute to. What do you believe in? What really matters to you?

Start With Why teaches readers how to go about discovering their “why,” then instructs them on how to effectively use that information to help their business. It also helps them unleash their business’s vast potential that has remained untapped until now.

More Referrals. Better Clients. Higher ROI.

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