Beverage companies compete intensely for a
Beverages
"share of the throat." For this period, Monster
Beverages returns to the Winners Circle for the
fifth consecutive year. Prior winners include
Boston Beer and Coca-Cola. In general, smaller
regional companies outperform larger and more
global multinationals.
Overall profitability of the beverage industry was
15%, falling from 18% in 2019. When compared
to 2013, margins fell 1% and inventory turns
declined 24%. The companies struggle to
manage a balanced scorecard.
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