October Activation Kit

W O R K I N G T O G E T H E R T O C R E A T E A W O R L D W H E R E U N D E R A G E D R I N K I N G E N D S , A N D L I V E S D O N ' T .

U S E Y O U R P O W E R . T A K E A S T A N D .

MADD Power of You(th) : Activation Toolkit

Dear Community Partner :

Thank you for downloading the Power of You(th) ® October Activation Toolkit provided by Mothers Against Drunk Driving® (MADD). This toolkit contains ideas created and approved by teens for teens. You may use these ideas to empower teens to stand up against alcohol throughout the year, and specifically during the month of October, when MADD works with schools and community partners nationwide to raise awareness for this great cause! To engage parents as well, visit madd.org/powerofparents or contact your local MADD office for more information about MADD’s Power of Parents ® research-based parent handbook to help parents talk with their teens about alcohol. Let’s work together to kick off a fantastic school year by empowering teens and parents to take a stand against underage drinking! If you have any questions, email programs@madd.org, and someone from our national office will assist you.

MADD Power of You(th) : Activation Toolkit

Why October ?

October , is a time of year when schools around the country encourage young people to pledge to live a drug - free life just in time for homecoming and the holidays . MADD knows that in order to prevent youth from drinking alcohol — the drug most commonly used by youth — we must not only educate teens on the dangers of underage drinking , but also equip parents and adults to talk about alcohol with their kids .

" The brain is not fully developed until the early 20 s , and alcohol can cause long - term damage to a growing brain ."

By engaging youth , parents and the community to collectively enforce 21 as the minimum drinking age and zero tolerance for underage drinking , MADD is working to reduce the deaths and injuries that are a result of this teen epidemic .

What Can I Do ? YOU can partner with MADD during October to influence teen drinking behavior , by providing teens with fun and impactful ways to take a stand against underage drinking and by providing the tools to talk with teens about alcohol .

The Power of Parents

Dr . Robert Turrisi from Pennsylvania State University developed and evaluated a handbook for parents of college students that successfully reduced underage drinking and the associated behaviors among participating college freshman . MADD has partnered with Dr . Turrisi to equip parents with the tools to have potentially lifesaving conversations with their kids about alcohol . This handbook , along with research - based information and resources for parents can be requested at madd . org and is provided to parents during free , 15 and 30 minute parent workshops . madd . org / powerofparents

MADD Power of You(th): Activation Toolkit



1 I N 5

Only one in five teens binge drink .


K I L L S A B O U T 4 , 3 0 0 P E O P L E E A C H Y E A R

That's more than illegal drugs combined.

1 / 3 O F A L L T E E N D E A T H S

One-third of all teen deaths involving alcohol are a result of underage drinking.

1 I N 4 1 in 4 car crashes with teenagers involve an underage drunk driver.

A GFK Roper report showed that 74% of kids ages 8-17 said their parents were the leading influence on the decisions about drinking. P A R E N T S ' H A V E P O W E R Teens who start drinking at 15 or 16 are six times more likely to become alcohol dependent than adults who started drinking after age 21. 6 X M O R E L I K E L Y

Your Role


EDUCATOR Raise awareness .

Don ' t be story , be a leader .

Use your voice to empower other teens and protect your friends . Signup to become a MADD Youth Influencer to organize and conduct prevention awareness campaigns at your school . Post on social media to influence your friends and followers . Rock the Red . Kick off Red Ribbon Week by encouraging students and staff to wear red and distribute red ribbons and red wristbands . Use the influence of your group to encourage others to participate . #ProtectUrSelfie, #ProtectUrFriends or #ProtectUrFuture by posting group pictures of friends and classmates with these hastags that are committed to remaining alcohol free.

Invite a MADD speaker to share real stories involving underage drinking . Create awareness activities that encourage students to choose their minds over matter . Host a class room discussion where students debate about underage drinking . Set up role play scenarios with real life situations that teens can be or have been in . Be a mentor to a “ student influencer ” to help them engage and safeguard their peers . Distribute MADD Power of You ( th ) info to your students . Become an official Power of You ( th ) facilitator in your school . Incorporate a link to the teen booklet and / or parent handbook ( s ) in an email distribution list of parents or students in conjunction with your activities .

Throw your own alcohol free party next weekend .


Keep protecting .


Let ' s work together .

Work with teachers and student groups within your school to implement the other elements of MADD ’ s October Activation Toolkit series .

Draw community attention through an op - ed article . Post Power of You ( th ) content to social media pages . Send out media release about events at school and lobby for coverage .

MADD Power of You(th) : Activation Toolkit


About Mothers Against Drunk Driving Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 390,000 lives, reduce drunk driving deaths by 53 percent, and educate parents and teens on making safe choices. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders, advanced vehicle technology, and designating a non-drinking driver. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP (1-877-623-3435). Visit www.madd.org or call 1-877-ASK-MADD.

MADD ' s Mission " To end drunk driving , help fight drugged driving , support the victims of these violent crimes and prevent underage drinking ."

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@MADD.Official @mothersagainstdrunkdriving @MADDOnline

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