Job Description
Sales & Marketing Director
Date Finalised/Last Reviewed: 27/06/17
Position Title: Function:
Sales
Managing Director
Reports to:
Direct Reports: Sales Managers – Sales Secretary – Sales & Marketing Executive – Sales Counsellor – Sales Co-ordinator
Page 3 Welcome • Work to and influence the earliest opening of our development outlets, on time and to budget • Oversee the preparation, approval and production of brochures with relevant marketing material • Manage and take responsibility for all business branding, advertising including updating the website • Agree the target customer profile then brief the production of show home interior design, in conjunction with the Sales Managers, innovating where required to establish company best practice and benchmark guidelines • Maximisation of selling prices • Manage the blank canvas so our customers can maximise their selection of customer options Sales & Marketing Director Page 4 The Estate Page 5 Buildings Job summary/purpose: • An exciting opportunity to join the Home Builder of choice. Working with the communities where we build and for the customers who aspire to purchase our homes. • We require an experienced Sales and Marketing Director who can motivate a dedicated sales management team, be able to manage the creation of our interior designs and who can mentor and motivate our people to deliver an excellent journey for our customers at each touch point they will experience. • You will have full responsibility for the Sales and Marketing function from land appraisal, marketing research, setting prices and the management of all reservations through to customers moving into their new homes. Maximising selling prices and creating value is a key objective whilst maintaining the challenging sales rate you will set all of your team. • You will be the “keeper” of our brand and will ensure that the Sales and Marketing department operates in accordance within the Taylor Wimpey UK operating framework. • In conjunction with your fellow Board members you will help to determine and form a strategy for the future ongoing development of the business. Primary responsibilities: Land Acquisition • Responsibility for all market research prior to land acquisition • Agree the right product and specification for the target locational market • Advice on the preferred mix of house types based on relevant market research within the geographical area • Provide the timely production of the relevant market and local competitor analysis for all land purchase exercises, including the market overview summary Marketing Plans
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