Elevate January 2023 | Air Serbia

The new term “goblin mode” has entered the spirit of the times by embracing the comfortable option of spending the whole day in bed or eating over the kitchen sink because you can’t be bothered to put your food on a plate A re you still in bed (We know that you’re aboard a plane, but remember yesterday morning)? Are there piles of clothes and empty boxes of takeaway food strewn across the floor? Do you have crumbs on your sheets? Do you not even care? If so, you might already be in “goblin mode” – which was selected by the public as the 2022 Oxford Word of the Year. According to the publishers of the Oxford English Dictionary, this is a slang term that refers to “a way of behaving that intentionally and shamelessly gives in to and indulges in base habits and activities without regard for adhering to social norms or expectations”. Social media can portray ideal- ised versions of self-improvement, from waking at 5am to drink a green smoothie, to exercising until you drop dead, but that era may be com- ing to an end. Here to replace it is goblin mode – which signifies the opposite of trying to better your- self. The 2022 Oxford Word of the Year was chosen by the public for the first time. “Goblin mode” proved victorious, with “Metaverse” com- ing second and “#IStandWith” third. “Given the year we’ve just ex- perienced, ‘Goblin mode’ resonates with all of us who are feeling a little overwhelmed at this point. It’s a re- lief to acknowledge that we’re not al- ways the idealised, curated versions of ourselves that we’re encouraged to present on our Instagram and Tik- Tok feeds,” said Casper Grathwohl, president of Oxford Languages at Oxford University Press. The term was first coined in 2009, but only went viral on social

– S obzirom na godinu koju smo upravo doživeli, „goblin mo- de“ rezonuje sa svima nama koji se u ovom trenutku osecamo ma- lo preoptereceno. Olakšanje je pri- znati da nismo uvek idealni kao što pokušavamo da se predstavi- mo na našim Instagram i TikTok fidovima – kaže Kasper Gretvol, predsednik Oksfordskog rečnika. Termin je prvi put upotrebljen 2009. godine, ali je početkom 2022. postao viralan na društvenim mre- žama sa lažnim naslovom koji je tvrdio da su Kanje Vest i Džuli- ja Foks raskinuli nakon što je ona „prešla u goblinski mod“. Korisni- ca Tvitera koja je izmislila citat kao šalu rekla je da, iako je naslov bio lažan, veruje da je goblinski režim veoma stvaran fenomen. Podrazumeva raspoloženje po- jedinaca koji su se pobunili protiv sve nedostižnijih estetskih stan- darda i neodrživog načina živo- ta promovisanog na društvenim mrežama. Popularnost ovog ter- mina takođe može biti povezana sa novim medijima kao što je „Be- Real“, gde se korisnici pozivaju da jednom dnevno nasumično obja- ve fotografiju onoga što rade. Da budu realni. Goblinski režim „prihvata udobnost izopačenosti“, napisao je u martu reporter „Gardijana“ Keri Pol, koji je porast upotrebe ovog termina pripisao „trećoj go- dini pandemije i strahovitim pri- čama o početku Trećeg svetskog rata“. Haštag #goblinmode na Tik- Toku se često koristi kao odbija- nje trenda koji se odnosi na to da

budete „najbolja verzija sebe“, od- nosno da ustajete rano zbog vež- banja i pijete organske zelene smu- tije i, naravno, objavite sve detalje o tome na društvenim mrežama. Nova fraza oslikala je duh vre- mena, prigrlivši udobnost opcije da provedete dan u krevetu dok be- skonačno skrolujete po društvenim mrežama, sipajuci vrecicu čipsa u usta, jedite iznad sudopere jer vas

Goblin je mitološko biće izraženog nosa i ušiju koje ne voli društvo, često je zlo i sklono smisalicama A goblin is a mythical creature with a pronounced nose and ears that doesn’t like company and is often evil and has a tendency to be mischievous

Goblin mode » Goblinski režim | 91

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