PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
WWW.TERRYMONROE.COM
800.805.9575
INSIDE 7824 Estero Blvd., 3rd Floor Fort Myers Beach, FL 33931 1 2 The Danger of Coasting in Your Business The Easiest Anti-Aging Tactic? Laughter
Sudoku Solution
Getting Your Employees to the ‘75% Level’
3
Customers Care About More Than Price
Take a Break
4
Netflix’s CEO on Pursuing Your Ideas
What Can a Netflix CEO Teach You About Business?
If you ask Marc Randolph about his favorite place, he’ll mention an office building in Dallas, where Blockbuster had its corporate headquarters on the 27th floor. Randolph, one of the founders of Netflix and its first CEO, has no illusions about what happened to the former retail giant. In his new book, “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea,” Randolph shares how Netflix disrupted an industry and took the world by storm, an example every business leader can learn from. Randolph himself is fascinated by the nuts and bolts of business and entrepreneurship: “How does your business test new ideas? Can it happen faster? What’s the cost of having sloppy content hit the internet if it gets you out there sooner?” He examines how quickly you can put an idea in front of a customer where “you will learn more than you could in five months of R&D.” Randolph addresses
these issues and more in “That Will Never Work,” all the while explaining their relevance to entrepreneurs. If you’re looking for more salacious details, he spends much of the first chapter debunking the stories about who had the idea for Netflix and whether or not it was an epiphany. “That story is beautiful,” Randolph writes. “It’s useful. It is, as we say in marketing, emotionally true. But as you’ll see in this book, that’s not the whole story.” The whole story is one we’ll let you read for yourself, and there is plenty more where that came from. Anybody can research Netflix online, but “That Will Never Work” is a rare glimpse into the inner workings of one of the 21st century’s most lucrative and secretive companies. Juicy stories pair well with marketing lessons, and the writing style is easy to get lost in — it really is a page-turner.
4
WWW.TERRYMONROE.COM
800.805.9575
Made with FlippingBook - Online magazine maker