The Newsletter Pro - July 2017

208.297.5700 391 N Ancestor Pl, Boise, ID 83704 Keep up with our latest office news, blogs, and promos at www.thenewsletterpro.com!

PAGE 7 CONTINUED ...

sales. Instead, they streamline everything so that they can offer quality products at the lowest possible price every day. But it’s not only the prices or products that keep customers coming back, it’s the positive shopping experience the chain offers. Spearheaded by teams of well-paid, satisfied employees, they ensure shoppers are well taken care of. Other big supermarket chains view labor as an avenue to ruthless cost-cutting, but back in the 1960s, Coulombe instituted a policy that full-time employees would always be paid at least the median household income for their area. Their employment package comes with health care benefits, even for part-time employees. This respect for even the lowest-level workers creates an environment of positivity and service within Trader Joe’s, where employees are more than eager to help busy shoppers. Not only that, but it increases operational efficiency and drives sales.

always a fresh strategy with the potential to launch your business to the top of the “food chain.” You might just have to think outside of the box to find it. Who knows, maybe big-name brands will one day be clamoring to put your label over their own!

All of this just goes to show that bucking the trend can pay dividends for shrewd business owners. Instead of aping your competitors blindly, learn your niche inside and out, take risks, and cultivate talent within your company. And think again if you assume your market is tapped out on innovation. There’s

BOOK REVIEW Success Is Right In Front of You, You Just Can’t See It

thriving company. Everything, he argues, is centered around your business being equipped with a “unique selling proposition,” or in other words, framing your product and approach so that it gives unique value in the midst of a competition-saturated marketplace. Part of this USP, he says, should involve establishing personal relationships with your clients. This way, not only will customers flock to you, they’ll leave loving your product and their buying experience, resulting in constantly multiplying referrals. whether they’re employees, co-workers, or clients. Though one of his central themes is “everyone is in sales,” he approaches the subject not so much as a pushy salesperson, but as someone seeking to make valuable connections with his surroundings. To Abraham, maximizing value is as important as convincing your clients of that value. Abraham also gives extensive advice on increasing the value of the service you provide to others,

As Jay Abraham’s classic book, “Getting Everything You Can Out of All You’ve Got,” puts it, “You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success.” Unfortunately, he says, these self- evident golden ideas are all but invisible to the average business owner. In the book, Abraham makes it his personal mission to “recognize the income- and success-increasing connections that are all around you.” His thesis is that business is really not as complicated as people tend to make it, and he boils success down to three processes:

Success is right under your nose. Many of the greatest, most profitable innovations in the history of commerce seem obvious in retrospect. Toilet paper was invented 82 years after the flush toilet became commonplace. The ice cream cone didn’t hit the scene until 3,900 years after ice cream was invented.

1. Increasing your number of clients

2. Increasing the average size of the sale per client

3. Increasing the number of times clients return and buy again

Anybody seeking sound business foundations is sure to benefit from this book.

Of course, these are easier said than done. Luckily, Abraham is dead-set on demystifying the road to a

8

www.thenewsletterpro.com

Building Relationships That Matter. Personal. Professional. Powerful.

208.297.5700

Made with FlippingBook Online newsletter