MARKETING HOW-TO CONTINUED ... had a customer who got upset because they felt we should call one of our departments by a different name. What? To be clear, in my situation above, this wasn’t just a suggestion for a different name. The name of the department was on the list of reasons we should refund them money. Sometimes people are just shady, and it is okay to ignore those people, but if everyone is shady and it is always someone’s else fault, then frankly, you’re wrong. Every entrepreneur knows the customer isn’t always right, but we entrepreneurs aren’t always right either.
ultimately make you more money by having fewer mistakes, lower customer churn, and happier customers overall.
–Shaun
P.S. Our next Scale-Up Business Bootcamp is on Feb. 8 and 9 at my office in Boise, Idaho. Tickets are discounted right now, and there are some awesome
fast-action bonuses. Go to NewsletterPro.com/ scaleup to get all the details and register before the price goes up and the bonuses go away. You have my personal guarantee that it will make you money in 2019.
When in doubt, I always err on the side of the customer.
If you take only one thing from this newsletter this month, I hope it is this tactic. I assure you that if you do, it will improve you as a person, as an entrepreneur, and a spouse, and it will
RESOURCE OF THE MONTH
Kick Your E-commerce Up a Notch Despite the fact that it’s the first month of 2019, a lot of e-commerce websites are behind the times. There are a lot of entrepreneurs and small business owners who don’t prioritize their web presence, or it’s little more than an afterthought to them. additional marketing and social media tools to website appearance and usability options. With
The people behind Weebly recognizes this. They know entrepreneurs have more important things to do than worry about their websites. To give entrepreneurs and small businesses a leg up in the web space, they put together a series of tools, including website building and integrated marketing. This, in a nutshell, is what Weebly (weebly.com) is all about. As an e-commerce website builder, Weebly works for those who are just getting started or those who want to transition to a newer, more streamlined platform. Weebly also comes with a number of built-in marketing tools, including targeted social media ads and email marketing. More importantly, Weebly has tools that allow you to customize your website to fit your business’s needs. You can use Weebly’s basic tools, or you can use more specific website plugins and add-ons for more functionality and customization. This is where Weebly’s app center comes in. The app store (weebly.com/app-center) has a huge variety of add-ons you can explore, ranging from
On the topic of usability, Weebly automatically optimizes your website for mobile use. This seemingly simple feature can be a lifesaver for business websites. Weebly ensures your website is up to Google’s standards to help you avoid being penalized by the web search giant, which can destroy your web search ranking. Beyond those basics, Weebly also has a mobile app so you can keep tabs on your website on the go. Monitor web traffic, check analytics, or make minor updates to your website all from the convenience of your phone. Ultimately, that’s what Weebly is — convenience. It takes away the tediousness that can come with setting up and maintaining a website and e-commerce portal. Reach your customers, keep in contact with those customers, and make your life easier all at the same time.
As a result, they set up a simple online shop or portal that people may or may not be able to buy from. It’s poorly laid out, making it hard to navigate, and ultimately it pushes potential customers to continue their search elsewhere for the goods or services you provide. When you have a bad website, you lose customers.
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