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O P I N I O N
Technology as a differentiator
T echnology has always played a critical role in howwe deliver services to our clients. Most recently, it has drastically changed the way we work and provide services in the wake of the COVID-19 pandemic. But overall, it has impacted the critical decisions we make to best serve our clients and staff. Invest in these technologies so you can continue bringing the best solutions to your clients and remain competitive in the changing market.
Joseph Spadea
Since our founding more than 55 years ago, developing and implementing technology has served as a catalyst for that change. From industry leading technologies and services to our processes and beyond, Pennoni is constantly innovating to accomplish more. This principle is fundamental to our culture and allows us to be proactive to the ever- changing needs of our clients and the communities we serve. A shining example of this commitment to technology is Pennoni FX Studios, our in-house design visualization team. Through cinematic animation and visualizations, this team of engineers, surveyors, designers, and special FX artists brings projects and designs to life. Founded in 2015, the goal has been simple: Produce visualizations, based on engineered data, to convey ideas clearly and effectively – not only to the public, but also to our clients and design team partners.
PFX produces high quality 3D renderings and animations to help illustrate what proposed new projects will look like in context with the surrounding community and built environment. PFX visualization efforts often integrate 3D topographical survey, HD Laser Scan point clouds, and other available 3D design assets such as Revit or Sketchup files for a streamlined visualization workflow for both accurate and realistic animations. Pennoni provides high end 3D animations, infographics, and presentation materials for use in the public involvement process. PFX recently completed one of its largest projects since its inception – a five-square-mile digital twin of Newport News, Virginia. Working closely with the city of Newport News, the PFX team developed a multi-faceted visualization approach for the downtown area to express new revitalization efforts.
See JOSEPH SPADEA, page 3
THE ZWEIG LETTER DECEMBER 27, 2021, ISSUE 1421
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